DIGITAL MARKETING MANAGER

Digital Marketing Manager

Arizona State University

Off-Campus: Phoenix

JR120295

End Date: May 12, 2026

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

Under the direction of the Sr. Director of Marketing and Brand Strategy, the Manager of Digital Marketing is responsible for developing and executing integrated marketing strategies for Thunderbird School of Global Management at Arizona State University. This role leads digital lead generation and paid media efforts, driving high-quality leads that contribute to revenue growth for academic degree programs and executive education offerings.

This position plays a key role in advancing Thunderbird’s school-wide marketing strategy, enhancing brand visibility, and driving engagement across domestic and international audiences. The Manager collaborates with internal stakeholders and external partners to align marketing initiatives with broader institutional goals.

Position Salary Range: $71,500 - $75,000; to commensurate with education and experience

Essential Duties:

• Develop and execute integrated marketing strategies that support schoolwide priorities, ensuring consistency across digital, print, and promotional channels.
• Drive lead generation and acquisition for academic and executive education programs, with a focus on quality, conversion, and revenue impact.
• Performs other duties as assigned.

Desired Qualifications:

• Demonstrated proficiency in core digital marketing platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other paid media tools, with hands-on experience managing, optimizing, and scaling campaigns.
• Strong experience with analytics and reporting platforms (e.g., Google Analytics/GA4, Looker Studio), with the ability to translate data into actionable insights and optimize performance.
• Working knowledge of CRM and marketing automation systems (e.g., Salesforce, HubSpot, Marketo), including audience segmentation, lead management, and lifecycle marketing.
• Proven success developing, executing, and optimizing multi-channel digital campaigns across search, social, display, video, retargeting, SEO/SEM, and programmatic, with a focus on lead generation and conversion.
• Strong knowledge of publication formats and editorial practices, including writing for print and digital mediums, with proficiency in AP style.
• Experience designing and optimizing landing pages and user journeys, applying UX/UI best practices to improve conversion rates.
• Strong analytical and data-driven mindset, with the ability to measure performance, evaluate ROI, and continuously refine campaigns and strategies.
• Experience with account-based marketing (ABM) strategies, including targeted campaigns, personalization, and A/B or multivariate testing across audiences.
• Demonstrated knowledge of branding, marketing strategy, and integrated communications, with familiarity across digital and traditional channels.
• Ability to manage budgets, forecast performance, and allocate resources effectively to maximize return on investment.
• Strong project management and organizational skills, with the ability to manage multiple initiatives in a fast-paced, collaborative environment.
• Excellent written and verbal communication skills, with a proven ability to collaborate effectively with internal and external stakeholders.
• Experience in higher education and/or global marketing environments is preferred.
• Understanding of the Thunderbird brand and ability to apply its positioning consistently across marketing initiatives.
• Professional, self-directed, and detail-oriented, with a collaborative mindset and the ability to work effectively across teams.

Flexible work options

• Alternative work schedules can include four, 10-hour workdays in a workweek; a nine-day, 80-hour schedule over two workweeks for exempt employees only; and staggered start and stop times.
• Hybrid work is an arrangement where employees spend a minimum of 60% of their regular workweek at their primary ASU work location. Dean or vice president-level approval is required.

Department Statement:

The Thunderbird School of Global Management at Arizona State University is one of the finest global leadership and global management schools in the world with both graduate and undergraduate students. Solutions for the planet mean developing problem‐solvers from around the globe. From our world‐renowned faculty representing six continents to hundreds of outstanding students who join us every year from around the world, the Thunderbird School of Global Management welcomes and encourages quality and great value. It is one of the top global leadership and global management schools in the country, highly ranked for academics, practical research, and student outcomes.

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on.

https://www.myworkday.com/asu/d/inst/1$9925/9925$21083.htmld

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

About Arizona State University

Recognized by U.S. News & World Report as the country’s most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration.

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