What are the responsibilities and job description for the Head of Content position at Aria InsurTech?
Aria InsurTech | Miramar, FL (On-Site Required)
Who We Are
Aria InsurTech is a technology company building the platform that independent mortgage protection agents run their entire business on—lead generation, direct mail campaigns, back office software, and training, all in one place.
Aria’s founders built a $1 million per month agency in 12 months with just 56 writers at 87% persistency, then chose to build the infrastructure they wished existed. Today, Aria powers more than 4,000 independent agents' businesses, and we are a 20-person company with real revenue, momentum, and a proven product. The next chapter of our growth is driven by content—and this role exists to own it.
Why This Role Exists Now
Aria’s founder has already built a trusted personal brand that more than 150,000 people follow on Instagram and over 300,000 across all platforms. That audience exists, but no one owns turning it into a real content engine. We have a studio, a podcast ready for relaunch, and YouTube potential to unlock for both the personal and Aria brands.
This is a ground-floor seat at a company with real traction. You’re not running a small piece of a big machine—you’re building the entire content operation from the studio out, with a massive, engaged audience in the room from day one. Your job: turn the founder’s knowledge, experience, and story into a steady, high-quality content operation across her brand and Aria, from a ready-to-scale foundation.
The Role
You will own content for both the founder’s personal brand and Aria as a company brand—strategy, production, editing, publishing, and managing the content team. You’ll execute the system, run shoots, edit, and ensure consistent weekly output. You report directly to the founder and work onsite in Miramar, five days a week.
Responsibilities
Content Strategy
90 days:
Compensation Range: $100K - $120K
Who We Are
Aria InsurTech is a technology company building the platform that independent mortgage protection agents run their entire business on—lead generation, direct mail campaigns, back office software, and training, all in one place.
Aria’s founders built a $1 million per month agency in 12 months with just 56 writers at 87% persistency, then chose to build the infrastructure they wished existed. Today, Aria powers more than 4,000 independent agents' businesses, and we are a 20-person company with real revenue, momentum, and a proven product. The next chapter of our growth is driven by content—and this role exists to own it.
Why This Role Exists Now
Aria’s founder has already built a trusted personal brand that more than 150,000 people follow on Instagram and over 300,000 across all platforms. That audience exists, but no one owns turning it into a real content engine. We have a studio, a podcast ready for relaunch, and YouTube potential to unlock for both the personal and Aria brands.
This is a ground-floor seat at a company with real traction. You’re not running a small piece of a big machine—you’re building the entire content operation from the studio out, with a massive, engaged audience in the room from day one. Your job: turn the founder’s knowledge, experience, and story into a steady, high-quality content operation across her brand and Aria, from a ready-to-scale foundation.
The Role
You will own content for both the founder’s personal brand and Aria as a company brand—strategy, production, editing, publishing, and managing the content team. You’ll execute the system, run shoots, edit, and ensure consistent weekly output. You report directly to the founder and work onsite in Miramar, five days a week.
Responsibilities
Content Strategy
- Own the content calendar for both brands—what gets posted, where, when, and why.
- Distinguish between audience-building and action-driving content.
- Position the founder as an authority for mortgage protection and broader business and leadership topics.
- Build brand trust and fuel company growth through strategic content.
- Develop and execute quarterly platform-specific plans for YouTube, podcast, Instagram, LinkedIn, and Facebook.
- Lead the full podcast relaunch—format, episode production, and distribution.
- Manage pre-production, booking, recording, editing, publishing, and asset repurposing for each episode.
- Maintain a production calendar ensuring smooth, prepared sessions.
- Develop and execute YouTube strategy for the founder’s and Aria’s channels.
- Build content around relevant search topics.
- Oversee filming, editing, thumbnails, titles, and publishing.
- Build a training and education library to support onboarding and affiliate growth.
- Create systems that pull clips, reels, and posts from every long form session.
- Maintain steady short-form output without redundant shoots.
- Manage the studio, shoots, lighting, audio, and equipment upkeep.
- Direct talent in front of the camera and ensure high production value.
- Supervise an editor and designer, setting deadlines, reviewing work, and upholding standards.
- Assist with hiring, onboarding, and defining team standards as the operation scales.
- Proven experience building and managing a content operation, including calendar ownership and output accountability.
- Hands-on video production expertise—running shoots, operating cameras, managing audio, and editing.
- A portfolio featuring long form video (YouTube, podcasts, or training).
- Deep knowledge of content strategies for both personal and company brands, with examples.
- Management experience with at least one direct report, creative feedback, and deadline enforcement.
- Self-starter with independent planning and proactive problem-solving skills.
- Based in South Florida or willing to relocate; on-site in Miramar five days a week.
90 days:
- Podcast relaunched with at least four episodes published.
- Two or more YouTube videos per month posted across both channels.
- Short form content repurposing system running.
- Content calendars live for both brands.
- Team briefing and review process documented.
- YouTube channels growing in views and subscribers.
- Podcast on consistent weekly/biweekly cadence.
- Short form content driving real engagement—especially Instagram and LinkedIn.
- At least one training series complete and published.
- Content results tied to affiliate signups or agent onboarding.
- Personal brand audience grows steadily.
- Content operation requires minimal founder oversight in production.
- YouTube training library supporting agent onboarding.
- Podcast recognized as a key resource for the mortgage protection field.
- Full content team at capacity and operating to standard.
- Base Salary: $65,000–$75,000 (dependent on experience and portfolio)
- Performance Bonus: $1,500 per quarter for meeting growth and volume targets
- Growth Bonus: $1,000 per quarter for content tied to measurable business results
- Target First Year Compensation: $85,000–$95,000
- On-site in Miramar, FL, five days a week with a fully equipped studio.
- No remote/relocation required—must be located in or willing to relocate to South Florida.
- Benefits are being developed and will be discussed during the interview process.
- Compensation is transparent and designed to directly reward performance.
- Relentless Accountability — Full ownership, no excuses, no blame, immediate problem-solving, and proactive leadership.
- Uncompromising Execution — Speed, precision, and excellence with no shortcuts. High standards and finished work.
- Bulletproof Integrity — Uphold character, truth, and honesty over comfort—protecting mission, team, and customer at all costs.
Compensation Range: $100K - $120K
Salary : $65,000 - $75,000