VP, Director, Strategic Planning

About the Job:

As VP, Director, Strategic Planning, you will serve as a seasoned brand strategist and client-facing leader, navigating complex accounts and driving growth. You'll bring expertise in brand planning, client management, and collaboration, excelling in strategic storytelling and campaign development. You will lead talent development and departmental initiatives, shaping the future of our organization. By tapping into your knowledge of pharma compliance, market trends, and customer needs, you'll be able to deliver results that truly make an impact.

A Day in the Life:

• Lead strategic planning for multiple accounts, driving autonomy and proficiency.
• Execute expert-level understanding of disease state, indications, customer needs, and science.
• Develop and mentor junior team members on brand strategy deliverables.
• Provide market research expertise, driving insight mining and ideation.
• Utilize planning tools, ensuring proper use in positioning, insight generation, and creative brief writing.
• Lead new business development, immersion insight gathering, storytelling, and strategy development.
• Facilitate complex client workshops and brainstorming sessions.
• Supervise and mentor Directors and Associate Directors, fostering career growth.
• Manage talent development, hiring, staffing, and performance management.

What you will need:

• Bachelor's degree in Marketing, Advertising, Communications, or related field (preferred).
• 8 years of brand strategy or market research experience in an agency setting (preferred).
• Proficiency in Microsoft Office, Teams, research tools (e.g., SERMO, Datamonitor), and social media platforms.
• Excellent communication, strategic thinking, and analytical skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Strong understanding of agency offerings, pharma marketing, and industry trends.
• Expertise in brand strategy, promotional strategy, and AI platform utilization.
• Curiosity, passion, and agility in a fast-paced environment.
• Collaborative mindset with ability to build strong relationships.
• Problem-solving, influence, and accountability skills to drive results.

Salary$160,000 to $230,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

About the Agency

https://www.area23hc.com/

Part of the Omnicom Health network, AREA 23 is a full-service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum’s 2023 World Creative Rankings - the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards.