adidas Product Educator, Running - Washington DC

Product Educators are passionate and knowledgeable about adidas and key in elevating the brand's presence by providing expert product training and hands-on sales support. As a Product Educator, you will be responsible for developing and delivering in-depth product training, creating impactful content, and directly engaging with retail teams and consumers to amplify adidas brand love.

YOUR IMPACT IN THE ROLE:

• Retail Training: Train retail teams to confidently showcase adidas products and technologies, leveling up their selling capabilities.
• Category Expertise: Deliver in-depth product education to specialty retail stores on a regular cadence, including confidently speaking to competitor offerings and how adidas products compare.
• Content Development: Develop high-quality training tools and video content, including writing scripts for the broader adidas field team and digital learning platforms.
• Relationship Building: Build strong relationships with retail accounts, driving product knowledge, engagement, and sales performance.
• Feedback and Insights: Gather and share insights from retail activations to improve training strategies and resources, and to inform future season sell-in opportunities.
• Performance Tracking: Monitor the impact of activations on brand exposure, consumer consideration, and retail traffic, providing feedback to refine strategies.
• Drive Sales: Increase sell-through of adidas running products by promoting both on-site and digitally, while educating customers.
  
  

WHAT YOU NEED TO SUCCEED:

• 3 years of experience in product education, retail training or related field.
• Deep understanding of and passion for running and the running community and a genuine enthusiasm for adidas and the sport.
• Comfortable on camera both presenting to accounts and/or participating in content productions.
• Strong understanding of retail environments, sales processes, and customer engagement.
• Exceptional presentation, communication and content creation skills.
• Highly organized, with the ability to manage multiple accounts and responsibilities effectively.
• Ability to collaborate with cross-functional partners on both the brand and agency teams.
• Passion for the adidas brand and a commitment to inspiring others through education.
• Ability to travel an average of 1 week per month with potential of up to 2 weeks during key periods.
  
  

WHAT ELSE YOU NEED TO KNOW:

• In this position you will be an Archrival Agent, employed through the agency but representing adidas.
• You will be expected to work 40 hours a week with a Wednesday-Sunday workweek, including occasional evenings.
• There is no office for this position. When you're not in stores, you're in the car. When you're not in the car, you're in the stores, with some working from home time sprinkled in.
• You must have access to a reliable vehicle with the required insurance minimums (we'll reimburse you for certain work-related mileage).
  
  

Compensation

$71,000*

• Compensation is derived from sound market data, and is reviewed yearly to ensure fair, competitive wages are maintained. Compensation may be discussed with final candidates and determined based upon the market.
  
  

HUMAN-POWERED MARKETING AT ARCHRIVAL

Archrival powers Field Influence for adidas and some of the best companies in the world. We believe in the transformative power of putting the right people in the right place at the right moment. The people behind brands are what truly make them human, and thus create an authentic connection between company a consumer. This is Human-Powered Marketing.

DIVERSE REPRESENTATION

We are committed to fostering a place of belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regard to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.