What are the responsibilities and job description for the Social Media Specialist position at Archie Cochrane Motors, Inc?
Job Description: Social Media Manager
Company: Archie Cochrane Ford, Billings, MT
About Us: Archie Cochrane Ford is a reputable automotive dealership located in Billings, MT, serving the community with top-quality vehicles and excellent customer service since 1945. We take pride in our commitment to delivering exceptional experiences to our customers and fostering a positive work environment for our team.
Position: Social Media Manager
Summary: We are seeking a creative and motivated Social Media Manager to join our marketing team. The ideal candidate will be passionate about social media and possess a strong understanding of various platforms, trends, and strategies. The Social Media Manager will be responsible for developing and implementing engaging content to increase our online presence, drive brand awareness, and attract potential customers to our dealership.
Responsibilities:
1. Content Strategy: Develop and execute a comprehensive social media content strategy aligned with the dealership's brand image and marketing goals.
2. Content Creation: Create compelling and visually appealing content, including graphics, photos, videos, and written posts, for various social media platforms (Facebook, Instagram, Twitter, etc.).
3. Community Management: Monitor and respond to comments, messages, and reviews promptly to engage with the audience and maintain a positive online reputation.
4. Campaign Management: Plan and manage social media campaigns, promotions, and contests to boost engagement and increase follower growth.
5. Analytics and Reporting: Monitor social media performance metrics, analyze data, and provide regular reports to track the effectiveness of campaigns and identify areas for improvement.
6. Trend Monitoring: Stay updated on industry trends, social media best practices, and emerging platforms to implement innovative strategies.
7. Collaboration: Work closely with the marketing team to align social media efforts with broader marketing initiatives and dealership events.
8. Advertising: Utilize social media advertising tools to target specific audiences and optimize ad performance.
Qualifications:
1. Social Media Savvy: Demonstrated proficiency in major social media platforms, along with a good understanding of social media trends and analytics.
2. Creativity: Ability to develop engaging and visually appealing content that resonates with the target audience.
3. Communication Skills: Strong written and verbal communication skills to interact with the audience effectively.
4. Organizational Skills: Excellent time management and multitasking abilities to handle multiple social media channels and campaigns.
5. Automotive Enthusiast: A passion for the automotive industry and an understanding of automotive trends and terminology are desirable.
6. Analytics: Basic knowledge of social media analytics tools to measure and interpret data for performance evaluation.
7. Adaptability: Willingness to adapt to changing social media trends and adjust strategies accordingly.
Salary & Benefits:
Salary will be commensurate with experience and qualifications. We offer competitive benefits, including health insurance, retirement plans, and employee discounts.
If you are a social media enthusiast with a passion for the automotive industry, we would love to hear from you! Join our team at Archie Cochrane Ford and help drive our brand's online presence to new heights.
To apply, please submit your resume and a portfolio showcasing your social media achievements.
Mike Weiland
General Sales Mgr