Digital Marketing & Communications Officer

Archbishop Williams High School - Digital Marketing & Communications Officer Department: Marketing & Communications Reports To: Director of Marketing & Communications Status: Full-Time Location: Archbishop Williams High School, Braintree, MA Experience: 5 years of professional experience in digital marketing, communications, social media, content creation, or a related field Mission Statement: Archbishop Williams High School is an independent, Catholic, college preparatory, grades 7-12 school. We endeavor to educate young men and women spiritually, intellectually, ethically, and physically. Driven by the love of Christ, in the tradition of the Sisters of Charity of Nazareth, we integrate learning with faith. We strive to graduate socially aware, morally responsible citizens prepared to succeed and to serve their local and global communities. Position Summary Archbishop Williams High School seeks a creative, strategic, and highly organized Digital Marketing & Communications Manager to lead the school’s digital presence and day-to-day digital content strategy. The Digital Marketing & Communications Manager will be responsible for developing, creating, managing, and measuring digital content across the school’s social media platforms, website, and other digital channels. This position will play a critical role in telling the Archbishop Williams story, strengthening the school’s brand, engaging current and prospective families, celebrating students and faculty, and building connections with alumni, donors, and the broader community. The ideal candidate is an exceptional storyteller who understands how to translate the mission, culture, and accomplishments of our Catholic college-preparatory school into compelling digital content. The successful candidate will be equally comfortable developing a content strategy, capturing a great photograph at a school event, writing a social media post, and analyzing digital engagement. This position requires someone creative, collaborative, proactive, detail-oriented, and comfortable working in a fast-paced school environment where priorities can change quickly. Essential Responsibilities Digital Content & Social Media Develop and execute a comprehensive digital content strategy aligned with the school’s mission, strategic priorities, brand standards, and communications goals. Manage the school’s social media presence across platforms including Instagram, Facebook, LinkedIn, YouTube, and other emerging platforms as appropriate. Develop and maintain a consistent social media content calendar in collaboration with Communications, Advancement, and Enrollment. Create original, engaging content that highlights student accomplishments, academics, athletics, arts, faith formation, service, faculty and staff, alumni, events, and the overall student experience. Write compelling captions, headlines, short-form copy, and digital communications that reflect the school’s voice and brand. Monitor social media channels and engagement. Identify emerging social media trends, tools, and opportunities and recommend strategies to increase engagement and reach. Track and report on digital performance metrics and use data to improve content’s reach and engagement continually. Photography & Visual Storytelling Serve as the school’s primary photographer for school events, activities, athletics, academic programs, student life, community events, and special occasions. Capture authentic, high-quality images that communicate the student experience and reflect the school’s mission and brand. Organize, catalog, maintain, and appropriately archive the school’s digital photo library. Identify opportunities for photography and visual storytelling throughout the school year. Create and/or coordinate short-form video, reels, stories, and other visual content for digital platforms. Brand & Communications Serve as a steward of the Archbishop Williams brand across all digital channels. Ensure digital content consistently reflects the school’s Catholic mission, values, identity, and commitment to academic excellence and student development. Collaborate with the Enrollment, Advancement, and the Marketing & Communications teams in the development of integrated communications campaigns. Support school-wide communications during significant events, announcements, and crises as directed. Maintain awareness of reputational considerations and exercise sound judgment when creating and publishing public-facing content. Protect student privacy and follow all school policies regarding photography, social media, and the use of student images. Qualifications Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, Public Relations, or a related field. Five or more years of professional experience in digital marketing, communications, social media, content creation, journalism, or a related field. Demonstrated experience managing professional social media accounts and developing digital content. Strong photography skills and experience using professional or advanced digital photography equipment. Experience operating a drone or GoPro is a plus. Excellent writing, editing, and storytelling skills. Experience creating digital graphics and visual content. Strong understanding of social media platforms, trends, analytics, and best practices. Excellent organizational and project-management skills. Ability to manage multiple priorities and meet deadlines in a fast-paced environment. Strong interpersonal skills and the ability to collaborate effectively with individuals across an organization. Preferred Experience working in a school, nonprofit, higher education, or mission-driven organization. Experience with video production and editing - including short-form video and social media reels - using Adobe Premiere Pro, CapCut, Final Cut Pro, or comparable software. Experience with Google Analytics or comparable website analytics platforms. An appreciation for Catholic education and the mission and values of Catholic schools. Work Environment This is a full-time, on-campus position. Because the role is responsible for capturing the life and activities of the school, evening and weekend work will be required, particularly for major school events, athletic competitions, performances, ceremonies, and community events. The position requires regular interaction with students, faculty, staff, families, alumni, and visitors and represents Archbishop Williams High School to both internal and external audiences. Compensation & Benefits AWHS offers a competitive salary along with a generous benefits package that includes health care, dental, 403(b) contribution, food credit in the cafeteria, tuition remission, and the opportunity for annual bonuses. To apply: Please submit the following items to Maura Gilmartin, Assistant to the President at mgilmartin@awhs.org ✔ Letter of Interest ✔ Resume reflecting educational and professional background ✔ Names and contact information for three professional references (to be contacted only with the applicant’s permission) NOTICE OF NON-DISCRIMINATION: Archbishop Williams High School, Inc. is an equal opportunity employer and will consider applicants for all positions equally without regard to their race, sex age, color, national origin, or disability in accordance with applicable laws.

Salary : $60,000 - $70,000