What are the responsibilities and job description for the Senior Account Liaison position at Arc Hospice & Palliative Care?
Job Description Summary
The Senior Account Liaison serves as a high-performing, field-based ambassador responsible for developing strategic relationships with key referral sources and supporting market growth across the assigned territory in Gainesville, FL. . This role collaborates with operational and clinical leaders to identify growth opportunities, coach newer team members, and contribute to the development of referral strategies. The Senior Liaison brings extensive experience in hospice outreach, referral generation, and conversion, often serving as a resource for complex referral scenarios and provider partnerships.
Key Responsibilities
Represent Arc Hospice professionally and strategically in the community, fostering trust with key providers and partners.
Build and maintain high-value referral pipelines through consistent outreach and meaningful engagement with physicians, facilities, and other referral sources.
Serve as a mentor and resource to Account Liaisons, sharing expertise and modeling best practices in referral generation and conversion.
Identify and address barriers to access by conducting in-depth provider discussions and presenting hospice as a solution-focused partner.
Meet with patients and families to review hospice benefits, answer questions, and obtain consent for services in complex or sensitive cases.
Support new site launches or expansions by sharing market intelligence and building early referral relationships.
Collaborate with the SVP/Director of Business Development and local leadership to align strategies with clinical capacity and operational priorities.
Analyze market data and referral patterns; communicate insights and trends that support informed decision-making.
Assist in planning and leading educational in-services, vendor fairs, and community events in collaboration with the Business Development team.
Maintain accurate and timely documentation in CRM or designated tracking systems as required.
Perform other duties as assigned.
Qualifications
Bachelor’s degree in a related field preferred but not required.
Minimum of five (5) years of hospice or healthcare business development experience required.
Strong knowledge of hospice services, referral processes, and Medicare regulations.
Proven ability to develop and sustain high-impact relationships with physicians, discharge planners, and community stakeholders.
Excellent communication, interpersonal, and presentation skills.
Demonstrated leadership and mentoring skills; ability to support peers and contribute to team development.
Valid driver’s license and reliable transportation required.
Demonstrated empathy, sensitivity, and ability to support patients and families from diverse backgrounds.
Demonstrates a strong commitment to delivering high-quality, person-centered care that reflects Arc Hospice & Palliative Care’s mission, values, and standards of dignity, respect, compassion, and integrity.
Physical Requirements / Working Conditions
This position requires regular local travel to healthcare facilities, referral partner offices, and community locations. The role may involve prolonged periods of driving, standing, or walking. Candidates must be able to work in varied environments, including hospitals and long-term care settings. The role occasionally requires lifting marketing materials or display equipment. The work environment includes exposure to typical community and clinical settings and may involve navigating emotionally sensitive discussions related to end-of-life care.