Social Media & Affiliate Manager

Aramore Skincare | Full Time

Location: Remote, up to 10% travel

Reports to: Head of Performance

About the Role

Aramore Skincare is looking for an experienced, content-obsessed, driven, creative, and community-minded marketer to own our social media presence, creator relationships, and affiliate growth program. This role sits at the intersection of brand storytelling, community creator culture, and performance marketing. It’s a central part of how Aramore shows up in the world every day.

You will be deeply knowledgeable about the latest trends and best practices in social media and build and manage our presence across organic social channels, lead our ShopMy affiliate program, develop authentic relationships with creators and brand partners, and keep our community engaged and growing. You'll work closely with our marketing, creative and agency partners to ensure everything we publish reflects Aramore's standards and vision.

Key Responsibilities

Social Content Strategy & Community Management

• Build and maintain an always-on social strategy that guides channel management, community engagement, and content direction.
• Ideate content concepts aligned to monthly strategy and brand priorities.
• Own monthly organic social calendars covering content themes, storytelling arcs, and channel deliverables.
• Drive asset development in partnership with internal and external creative partners to ensure on-time execution to meet publishing dates.
• Oversee content publishing cadence and execution across all channels.
• Lead community engagement across comments and DMs responding with Aramore's voice and building a genuine sense of community.
• Share monthly channel performance reports highlighting top content, engagement, EMV, followers, partnership results, and strategic recommendations.

Affiliate Program Growth

• Partner with our agency on gifting strategy and creator alignment, ensuring ShopMy efforts connect to our broader social and UGC strategy.
• Lead and grow Aramore's affiliate business on ShopMy, including onboarding new affiliates, managing ongoing relationships, and scaling high-performing partners into brand partnerships.
• Identify approximately 200 creators per month via ShopMy or other platforms for gifting outreach, as well as 5 paid content / whitelisting partners per month (subject to budget alignment).
• Own outreach and relationship development with priority creators — building genuine, long-term connections that serve the brand.

UGC Sourcing

• Develop clear, actionable briefs for UGC creators and the internal creative team.
• Source UGC via The Lobby or other platforms with a focus on content quality and production efficiency.
• Partner with internal stakeholders and /or agencies if needed

Brand Partnerships

• Identify, evaluate, and cultivate strategic brand partnership opportunities aligned with Aramore's science-forward, peak performance positioning and target consumer
• Negotiate and manage co-marketing agreements, co-branded activations, and GWP collaborations with complementary brands
• Track partnership performance against KPIs including earned media value, new customer acquisition, and sales.

What We're Looking For

• 3–5 years of experience in social media, creator/affiliate marketing ideally in beauty, skincare, or wellness.
• Proven track record of growing social media channels and driving engagement, being able to build and execute.
• Hands on experience managing creator and affiliate programs with sales growth as the primary KPI; ShopMy experience strongly preferred
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Deep understanding of current social trends, platform nuances (Instagram, TikTok, etc.), and UGC best practices.
• Strong relationship-building skills with a track record of growing creator partnerships.
• Excellent communication skills and ability to write compelling copy.
• Creative thinker with a keen eye for brand, design and aesthetics.
• Highly organized, proactive, and comfortable operating in a fast-paced, lean team environment.
• Clear, confident communicator — both internally and externally with creators and partners.
• Passion for skincare and a genuine connection to the Aramore brand ethos.

Nice to Have

• Existing creator or aesthetician network in the beauty/skincare space.
• Experience working with gifting-focused agency partners or managing UGC production pipelines.
• Experience supporting TikTok Shop creator programs
• Familiarity with UGC and affiliate platforms and tools like The Lobby, ShopMy, Collabs, Refersion, Archive or similar platforms.
• Basic content creation skills (photography, video, editing, graphics) are a plus but not required.

Why Aramore

Aramore is powering the next generation of skin health — rooted in science, designed with intention, and built to scale. We’re early, ambitious, and growing fast, with real traction across DTC, marketplaces, traditional retail and creator-led commerce.

This role offers true ownership. You’ll shape how Aramore grows, where we invest, and how we win across performance, creators, and emerging platforms — working closely with leadership to build something enduring, not disposable.

If you’re energized by high-impact growth, modern commerce, and brands with substance, Aramore is the place to do your best work. New Frontier Bio, Inc is an equal opportunity employer, and all qualified applicants will be considered without regard to race, color, religion, sex, disability status, or any other characteristics protected by law.