Hotel Director of Sales

**Please note you must have hotel experience and be in the local market to be considered. **

Hotel & Position Summary

The Aloft Richardson is looking for a Director of Sales & Marketing to join our team! We boast 148 guest rooms with 2500 square feet of meeting space. As the Director of Sales & Marketing, you will be responsible for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). Manages all areas of sales according to Brand standards to achieve a professional rapport within the local business community. The Director of Sales is a “hands-on” manager, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business. The Director of Sales central focus is in sales and the development of his/her sales team. You will be leading a Sales Manager and a part time Sales Coordinator.

Responsibilities

You must be able to perform the following:

• Meets or exceeds budgeted REVPAR for the hotel.
• Prepares hotel’s Annual Sales and Marketing plan.
• Prepares departmental budget that correctly reflects the hotel’s business plan.
• Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
• Knows the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand.
• Knows the principal competition for each market segment and takes advantage of hotel’s strengths against each competitor.
• Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).
• Develops/assists with development of the hotel’s marketing and sales plan based on the hotel’s position and strengths within each market segment.
• Implements hotel’s marketing and sales plan.
• Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each.
• Identifies and maintains constant communications with the hotel’s key accounts.
• Actively sells room nights through outside sales calls, telemarketing, tours, etc.
• Actively sells to in-house guests.
• Knows the competition well. In addition, is familiar with all “business” in the market, where that “business” stays and why.
• Uses the resources available to surface, call on, and track potential business.

Experience Required

• College degree preferred
• At least 5 years of progressive sales leadership experience within a hotel environment.
• Marriott brand experience preferred, but not required