Product Marketing Manager [AQ-23736]

Aquent is proud to partner with a leading entertainment and technology company that stands at the forefront of shaping how millions experience digital content globally. This organization is dedicated to delivering unparalleled streaming experiences, continuously innovating to engage and retain a vast global audience. Join a team that thrives on creativity, strategic thinking, and a passion for connecting consumers with their favorite entertainment, making a tangible difference in a rapidly evolving market.

Are you a strategic and analytical product marketer with a passion for the streaming and entertainment landscape? This is an exciting opportunity to step into a pivotal role where you will directly influence the success of premier streaming platforms. You will be instrumental in crafting innovative product marketing strategies for streaming services, bringing these visions to life across all touchpoints and driving significant subscriber engagement and retention. Your work will directly impact how audiences discover, experience, and connect with content, delivering magical experiences and shaping the future of digital entertainment.

What You’ll Do

• Lead critical conversations with Product Management, Product Design, Marketing Strategy, Consumer Insights, and other cross-functional stakeholders to champion product feature rollouts and enhanced content experience launches.
• Oversee subscriber journeys and flows across various product experiences, consistently serving as the “voice of the consumer.”
• Develop strategic business objectives and translate them into clear, actionable campaign strategy briefs, including key messages, target audience definitions, and core data KPIs.
• Collaborate with external and adjacent teams across the broader organization, including brand, content creation, strategic partnerships, and marketing, to align with company-wide priorities impacting integrated streaming offerings.
• Partner with engagement and lifecycle marketing teams to ensure consistency in copy, intellectual property (IP), and product UI across consumer retention and growth touchpoints.
• Support in the build-out, maintenance, and evolution of the Subscriber Experience and tech infrastructure product roadmap and initiatives.
• Manage multiple projects simultaneously, meeting deadlines with meticulous attention to detail and effective task prioritization.
• Synthesize complex technical aspects of products into effective, digestible customer benefits and compelling value propositions.
• Drive gaming, streaming, and identity-related initiatives, with opportunities to support gaming projects as needed.
• Proactively identify risks, resolve operational issues, and anticipate next steps with minimal oversight.
  
  

Must-Have Qualifications

• 4 years of demonstrated experience in B2C product marketing, product management, business strategy, management consulting, or marketing strategy, with deep customer insight and go-to-market expertise.
• Exceptional presentation skills with extensive experience persuasively leading complex conversations and discussions with diverse audiences, from peers to senior leadership.
• An independent, organized thinker who thrives in fast-paced environments and can quickly pivot between strategies with a “can-do” attitude.
• Excellent analytical skills, including the ability to read and analyze data, set up experiments, prepare and interpret reports for leadership, and communicate actionable results, findings, and recommendations.
• Strong business acumen and the ability to prioritize and make trade-offs based on impact.
• A powerful combination of analytical and creative abilities, capable of diving into subscriber data to infer customer insights and crafting compelling headlines to deliver magical experiences.
• A natural connector of teams, adept at working cross-functionally to achieve goals and identifying new ways for teams to partner and enhance the subscriber experience.
• A complex problem solver comfortable navigating ambiguity and suggesting innovative solutions.
• Proven ability to manage interdependent, complex projects and keep various work streams on track with minimal oversight or guidance, knowing when to elevate key information to managers and leaders.
• Bachelor’s degree or equivalent relevant work experience.
  
  

Nice-to-Have Qualifications

• MBA preferred.
• Experience within a large organization, particularly within entertainment, gaming, or streaming.
• Prior experience in a studio environment.
  
  

Client Description

This legendary company has entertained, informed and inspired people around the globe for over 90 years. Named one of Forbes top companies to work for year over year, this is where dreams really do come true.

Whether you’re looking to create, support business growth and development, work behind-the-scenes on your favorite TV shows or upcoming movies, or anything in-between, this is your opportunity to start the next chapter of your career story and help create the exhilarating experiences this company is known for worldwide.

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.