What are the responsibilities and job description for the Data-Driven Marketing Manager position at Aquent Studios?
Aquent Studios is looking for a Data-Driven Marketing Manager to join our team. In this role, you will play a key part in shaping the strategic direction of our leading Energy client’s Retail business. You will operate as a member of their insights team, driving data-driven decision-making and accelerating the delivery of critical marketing intelligence.
Your responsibilities will include accelerating insights delivery, driving strategic learning, becoming a consumer champion, amplifying the consumer voice, and mastering research platforms. You will lead the Marketing Mix Model (MMM) process, empower the marketing team with DIY research tools, conduct custom research, enhance competitive intelligence, disseminate insights, and provide ad-hoc support.
This is an opportunity to directly impact brand performance and influence senior leadership through compelling consumer insights. You will execute annual learning plans, optimizing primary research efforts and answering key strategic questions efficiently. You will develop deep expertise in the assigned product categories, becoming the go-to consumer insights expert for North America teams.
Qualifications for this role include proven experience in market research and consumer insights, ideally within a retail or consumer goods environment. You should have a strong understanding of marketing mix modeling (MMM) and its application, as well as expertise in designing and conducting both quantitative and qualitative research.
You will work closely with the marketing team to enable them to effectively utilize DIY research platforms, maximizing output. You will also collaborate with global teams to collect and report on share of voice comparisons and lead initiatives to improve digital media capture and reporting accuracy.
The ideal candidate will have excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights. Experience managing third-party survey vendors and survey tools such as Talkwalker is highly desirable. Strong project management skills and the ability to work well with different teams are essential.
Aquent Studios is a global creative studio that delivers scale, speed, and efficiency to the world's most recognized brands. We create the work that matters most to them—work that has a real impact on their business. As an Aquent Studio team member, you'll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms.
