Sr Manager, Paid Media

Location Zip Code: 84604 Job Family: Marketing We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Sr Manager, Paid Media position located in Provo, Utah. This position is on site, in our corporate office. What we offer: $120,000 - $135,000 Annual Merit bonuses Group Health, Dental, and Vision plans Pet insurance, Life insurance, and EAP benefits 401K with employer match up to 4% Paid holidays and paid time off Opportunity for advancement Upbeat and exciting company culture and much more! Responsibilities include: Full-Funnel Media Leadership Local Search Optimization Review & Reputation Management Affiliate & Partner Marketing Agency & Vendor Management Analytics & Insights Budget & Forecasting Cross-Channel Integration KPI Development & Reporting Strategic Experimentation Stakeholder Communication Requirements: Full-Funnel Media Leadership - Oversee strategy, execution, and scaling of paid and performance media programs that drive awareness, engagement, and lead conversion across all audiences and funnel stages (Google, Bing, Meta, Pinterest, YouTube, programmatic, and OTT/CTV). Local Search Optimization - Own Google Business Profile strategy across all markets, ensuring complete, optimized listings, accurate NAP data, and consistent local visibility for franchise and regional entities. Review & Reputation Management - Develop and execute review-generation and response strategies across Google, Yelp, and social platforms; monitor sentiment trends and leverage insights to improve trust, conversion, and retention. Affiliate & Partner Marketing - Build and manage affiliate programs and local referral partnerships to extend reach, drive incremental conversions, and diversify lead sources. Agency & Vendor Management - Manage PPC and performance agencies with clear ROI and CPA targets; conduct weekly performance reviews and quarterly business reviews focused on continuous improvement. Analytics & Insights - Collaborate with analytics teams to design dashboards that visualize media performance across channels, devices, geos, and audience segments; communicate findings through data storytelling that informs future strategy. Budget & Forecasting - Lead ongoing budget allocation, pacing, and forecasting across platforms, optimizing spend mix based on performance, seasonality, and business goals. Cross-Channel Integration - Partner with Conversion Rate Optimization (CRO), organic search, CRM, and content teams to create cohesive full-funnel campaigns that connect brand storytelling, paid media, and local customer experiences. KPI Development & Reporting - Define and report on quarterly KPIs across paid media, local search, and affiliate programs, measuring CPL, CAC, and downstream sales conversion metrics. Strategic Experimentation - Run pilot programs in emerging platforms, creative formats, and audience segments to identify scalable new growth opportunities. Stakeholder Communication - Deliver clear, compelling performance narratives to marketing and executive leadership, translating analytics into insights that drive business decisions. Aptive Environmental: Aptive Environmental provides pest control services to 34 states in the US. Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched with the clear intention of becoming a world-recognized brand. In 2021, Aptive was included in Inc. Magazine’s “Best in Business” list of companies that make a positive impact. Aptive is also featured on Glassdoor's 2019 list of Top 100 US workplaces and is ranked one of Entrepreneur Magazine's Best Companies in America. We are a proud member of the EPA's Pesticide Environmental Stewardship Program and have partnered with the United Nations Foundation’s "United to Beat Malaria" to help stop the spread of malaria transmitted by mosquito bites. *Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter. Aptive is more than just pest control. We take extra care treating homes and creating happy, healthy places to live. Our mission is Every Home Enjoyed™. Aptive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. About Us: Aptive Environmental provides award-winning residential pest services to more than 5,000 cities across North America. Co-founded in 2015 by Vess Pearson and David Royce, Aptive launched, becoming an industry-leader in pest control and a globally recognized brand. In 2020, with more than a million customers, Aptive was named by PCT Magazine as the 7th largest pest control company in the nation out of 20,000 competitors. In 2019 Aptive was the youngest company featured on Glassdoor’s Top 100 US workplaces and is currently ranked one of Entrepreneur Magazine’s Best Companies in America. Aptive is also a proud member of the EPA’s Pesticide Environmental Stewardship Program and has partnered with the United Nations Foundation “United to Beat Malaria” to help stop the spread of Malaria transmitted by mosquitoes. Aptive is committed to protecting the places we love because home matters.

Salary : $120,000 - $135,000