What are the responsibilities and job description for the Growth Marketing Sr. Specialist — AIaaS & AppCentral position at Aptean?
Overview
Growth Marketing Sr. Specialist — AIaaS & AppCentral
Location: Alpharetta, GA (Onsite)
Employment Type: Full-Time
Are you ready for what’s next, now?
Help shape the future of AI-powered enterprise software. Join Aptean’s Growth Marketing team and drive demand for our most forward-looking platform initiatives.
Role Overview
Aptean is seeking a sharp, execution-oriented Growth Marketing Senior Specialist to drive pipeline development for two of our highest-priority growth initiatives: Intelligence as a Service (AIaaS) and AppCentral. This role sits within the Growth Marketing North America organization and partners closely with Product Marketing, Sales, Digital Marketing, and ABM teams to turn intent signals into qualified pipeline.
This is a hands-on role for a marketer who thrives in execution, brings strong project management discipline, and is excited to use modern martech and agentic AI tools to scale impact.
About The Role
In this role, you’ll plan and execute integrated marketing programs across digital demand generation, account-based marketing, and campaign operations. You’ll own day-to-day execution while coordinating cross-functional stakeholders to ensure programs launch on time, perform well, and clearly tie back to revenue impact.
You’ll also play an active role in leveraging agentic AI and emerging marketing technologies to automate workflows, personalize outreach, and improve operational efficiency across campaigns.
Key Responsibilities
Digital Marketing & Demand Generation
Required Qualifications
Aptean offers competitive pay and robust benefit plans along with the opportunity to
grow your career in a fast-paced, flexible and casual environment, an outstanding
opportunity for career development and growth.
About Aptean
At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled,
purpose-built software and superior customer experiences from people who care.
Aptean is a global provider of mission-critical, industry-specific software solutions.
Aptean’ s purpose-built ERP and supply chain management solutions help address the
unique challenges facing process and discrete manufacturers, distributors and other
focused organizations. Aptean’ s compliance solutions are built for companies serving
specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000
highly specialized organizations in more than 20 industries and 80 countries rely on
Aptean to streamline their everyday operations.
“At Aptean, our global and diverse employee base is our greatest asset. It is through
embracing and understanding our differences that we are able to harness our individual
power to maximize the success of our customers, our employees and our company.” -
TVN Reddy
Aptean pledges to promote a company culture where diversity, equity and inclusion are
central. We are committed to applying this principle as we interact with our customers,
build our teams, cultivate our leaders and shape a company in which any employee can
succeed, regardless of race, color, sex, national origin, sexuality and gender identity,
religion, disability or age. Celebrating our diverse experiences, opinions and beliefs
allows us to embrace what makes us unique and to use this as an asset in bringing
innovative solutions to our customer base.
Growth Marketing Sr. Specialist — AIaaS & AppCentral
Location: Alpharetta, GA (Onsite)
Employment Type: Full-Time
Are you ready for what’s next, now?
Help shape the future of AI-powered enterprise software. Join Aptean’s Growth Marketing team and drive demand for our most forward-looking platform initiatives.
Role Overview
Aptean is seeking a sharp, execution-oriented Growth Marketing Senior Specialist to drive pipeline development for two of our highest-priority growth initiatives: Intelligence as a Service (AIaaS) and AppCentral. This role sits within the Growth Marketing North America organization and partners closely with Product Marketing, Sales, Digital Marketing, and ABM teams to turn intent signals into qualified pipeline.
This is a hands-on role for a marketer who thrives in execution, brings strong project management discipline, and is excited to use modern martech and agentic AI tools to scale impact.
About The Role
In this role, you’ll plan and execute integrated marketing programs across digital demand generation, account-based marketing, and campaign operations. You’ll own day-to-day execution while coordinating cross-functional stakeholders to ensure programs launch on time, perform well, and clearly tie back to revenue impact.
You’ll also play an active role in leveraging agentic AI and emerging marketing technologies to automate workflows, personalize outreach, and improve operational efficiency across campaigns.
Key Responsibilities
Digital Marketing & Demand Generation
- Execute digital marketing programs across paid search, paid social, display, and retargeting to drive awareness and pipeline for AIaaS and AppCentral
- Manage campaign setup, audience targeting, and budget pacing in coordination with the Digital Marketing team
- Optimize landing pages, CTAs, and conversion paths to improve funnel performance
- Monitor campaign performance and provide data-driven recommendations to improve spend efficiency and channel mix
- Support ABM programs using 6sense intent data to identify and engage in-market accounts
- Coordinate personalized execution across ads, email, and content in partnership with creative and content teams
- Build and maintain target account lists in 6sense and Salesforce; collaborate with Sales on prioritization
- Track engagement and pipeline influence, feeding insights back into campaign planning
- Leverage agentic AI tools to automate research, personalization, outreach sequencing, and campaign operations
- Use Clay to enrich account and contact data and support scalable ABM execution
- Stay current on emerging AI marketing tools and recommend new capabilities to improve efficiency and performance
- Partner with Marketing Operations to integrate AI-powered workflows across Marketo, 6sense, and Salesforce
- Own end-to-end project management for AIaaS and AppCentral campaigns from brief to launch to performance review
- Coordinate across Product Marketing, Creative, Digital, and Sales teams to manage timelines and deliverables
- Maintain campaign calendars, trackers, and dashboards; keep stakeholders aligned and informed
- Draft clear campaign briefs, status updates, and performance summaries tied to business outcomes
Required Qualifications
- 3-5 years of B2B marketing experience in digital demand generation or ABM, ideally within SaaS or enterprise software
- Hands-on experience executing paid search, paid social, and/or display campaigns
- Experience supporting ABM programs, including account list management and intent-based targeting
- Familiarity with agentic AI tools or AI-assisted marketing workflows
- Experience with Marketo or a similar marketing automation platform
- Working knowledge of 6sense, Demandbase, or a comparable ABM platform
- Experience using Clay or similar data enrichment and workflow automation tools
- Strong written and verbal communication skills
- Proven ability to manage multiple campaigns and projects simultaneously with attention to detail
- Experience building or running AI-assisted campaign workflows
- Familiarity with Salesforce for pipeline tracking and attribution
- Background in marketing AI, analytics, or platform/ecosystem software
- Exposure to manufacturing, distribution, food & beverage, or other industrial verticals
Aptean offers competitive pay and robust benefit plans along with the opportunity to
grow your career in a fast-paced, flexible and casual environment, an outstanding
opportunity for career development and growth.
About Aptean
At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled,
purpose-built software and superior customer experiences from people who care.
Aptean is a global provider of mission-critical, industry-specific software solutions.
Aptean’ s purpose-built ERP and supply chain management solutions help address the
unique challenges facing process and discrete manufacturers, distributors and other
focused organizations. Aptean’ s compliance solutions are built for companies serving
specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000
highly specialized organizations in more than 20 industries and 80 countries rely on
Aptean to streamline their everyday operations.
“At Aptean, our global and diverse employee base is our greatest asset. It is through
embracing and understanding our differences that we are able to harness our individual
power to maximize the success of our customers, our employees and our company.” -
TVN Reddy
Aptean pledges to promote a company culture where diversity, equity and inclusion are
central. We are committed to applying this principle as we interact with our customers,
build our teams, cultivate our leaders and shape a company in which any employee can
succeed, regardless of race, color, sex, national origin, sexuality and gender identity,
religion, disability or age. Celebrating our diverse experiences, opinions and beliefs
allows us to embrace what makes us unique and to use this as an asset in bringing
innovative solutions to our customer base.