What are the responsibilities and job description for the Content Marketing & Copywriting Specialist position at April Way Media LLC?
About UsWe’re a fast-growing social media marketing agency based in Miami, working with online creators and helping them scale across Instagram, X/Twitter, Reddit, and other social media platforms. Our team is small, fast, and focused — and we’re now looking for a Content Marketing & Copywriting Specialist who can take ownership of marketing across multiple creator accounts. This role combines strategy, execution, and copywriting, so it’s perfect for someone who understands social media deeply and can write conversion-focused copy. Role Overview We’re hiring a Content Marketing & Copywriting Specialist who will be responsible for: Planning and executing the marketing strategy for each creatorWriting captions, video scripts, tweets, Reddit posts, and IG text-on-screen ideasStudying analytics and adjusting strategy quicklyBringing new growth ideas to the tableKeeping content schedules organized and consistentWorking closely with the content department to ensure everything stays aligned You’ll be the go-to person for both the growth strategy and the written communication that drives views, clicks, and subscribers. Key Responsibilities Social Media StrategyCreate platform-specific strategies for IG, TikTok, Reddit, Twitter/XIdentify trends and suggest content ideasBuild and maintain posting calendars for each creatorOptimize posting frequency, sound selection, timing, and formats CopywritingWrite engaging, platform-specific captionsCraft high-performing Reddit postsWrite tweet concepts, short-form scripts, and messagingAdapt tone of voice to each creator’s brand Analytics & OptimizationTrack daily and weekly performanceIdentify patterns across content typesRecommend changes based on analyticsDocument tactics that work for future use Content Direction & CoordinationCollaborate with editors on video selection and stylingHelp refine content requests so creators know exactly what to filmEnsure final content matches direction and brand identity Ideal Candidate 1–3 years of experience in digital marketing or social mediaStrong writing skills (clear, concise, engaging)Understanding of IG/TikTok/Twitter/Reddit virality mechanicsComfortable with analytics and data-driven decision makingExtremely organizedTakes initiative and moves quicklyBonus: experience in influencer marketing, creator economy, or growth rolesBonus: able to evaluate creative and give constructive direction Growth Opportunity This position is built to grow into a Marketing Manager / Head of Marketing role as our agency expands. Someone who is proactive, strategic, and able to lead will move up quickly.Company DescriptionApril Way Media is a social media marketing company focused on growing and managing social media creators and influencers. We specialize in building personal brands, scaling online presence, and driving conversions across multiple platforms.
Salary : $55,000 - $72,000