Engagement Specialist

Job Title: Leads Specialist

Job Summary:
We are seeking a proactive and results-driven Leads Specialist to ensure all sales leads are effectively followed up on, nurtured, and converted into successful transactions. This role is responsible for engaging with potential customers, qualifying leads, dispersing leads for active accounts to the correct sales rep, and coordinating with the marketing team on campaign strategy to produce more leads. The ideal candidate is highly organized, customer-focused, and skilled in sales communication.

Key Responsibilities:

• Follow-up on all inbound sales leads in a timely and efficient manner.
• Qualify potential customers based on predefined criteria to assess sales readiness.
• Engage with leads via phone, email, and other communication channels to understand their needs.
• Provide relevant product/service information and address initial inquiries.
• Maintain accurate records of lead interactions in the CRM system.
• Identify opportunities to move leads through the sales pipeline and escalate to the sales team as needed.
• Work closely with the sales team to ensure seamless handoff of qualified leads.
• Monitor lead conversion rates and suggest improvements to enhance sales efficiency.
• Support marketing efforts by providing feedback on lead quality, campaign performance, and sources,
• Consistently meet or exceed follow-up and conversion targets.

Qualifications:

• Proven experience in sales, lead generation, or customer engagement roles.
• Strong communication and interpersonal skills.
• Ability to quickly build rapport with potential customers.
• Experience using CRM software (Dynamics 365 preferred) and sales tools.
• Ability to build quotes and close transactional leads.
• Highly organized with excellent follow-up skills.
• Self-motivated and goal-oriented mindset.
• Ability to work independently as well as in a team environment.
• Strong problem-solving skills and attention to detail.

Preferred Qualifications:

• Experience in a fast-paced sales environment.
• Knowledge of the industry, ATG service offerings, and competitive landscape.
• Ability to adapt and refine strategies based on sales performance data.

If you are passionate about driving sales success and ensuring that every lead is maximized, we want to hear from you!