What are the responsibilities and job description for the Lead Digital Marketing Manager, Paid Media position at Applied Systems?
Job Description
Amazing Career Moments Happen Here
Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40 years of experience in the Insurtech game, we’re not just redefining what’s achievable; we’re creating a place where amazing career moments are made possible.
Position Overview
We’re searching for a Lead Digital Marketing Manager, Paid Media to join our Marketing team in a hybrid capacity (6-8 days a month, every Wednesday and every other Thursday, in the office) from either Atlanta or Toronto. In this role, you’ll lead the planning, execution, and optimization of full‑funnel paid media programs across PPC (Google Ads and Microsoft Advertising), Paid Social, and other channels—driving MQL quality and volume while building awareness across Applied’s portfolio. We’re looking for someone with strong analytical and presentation skills who leverages AI‑enabled efficiency in their work. You value collaboration and diverse perspectives, embrace challenges, and balance high performance with a sense of fun.
What You’ll Do
About
We’re Excited to Learn More About You
Your experience may include:
When You Join Team Applied, You Can Expect:
A culture that values who you are and recognizes that you aren’t just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.
We flex our time together , collaborating remotely and in-person to empower our teams to work in the ways that work best for them.
A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:
Our targeted starting base salary in the United States for this position ranges from $99,000 - $125,000 USD. To determine a new team member’s starting pay, we consider a variety of factors, including someone’s depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission.
Your Security Matters:
Our candidates’ personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don’t discriminate, and we are committed to recruit, develop, retain , and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
Amazing Career Moments Happen Here
Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40 years of experience in the Insurtech game, we’re not just redefining what’s achievable; we’re creating a place where amazing career moments are made possible.
Position Overview
We’re searching for a Lead Digital Marketing Manager, Paid Media to join our Marketing team in a hybrid capacity (6-8 days a month, every Wednesday and every other Thursday, in the office) from either Atlanta or Toronto. In this role, you’ll lead the planning, execution, and optimization of full‑funnel paid media programs across PPC (Google Ads and Microsoft Advertising), Paid Social, and other channels—driving MQL quality and volume while building awareness across Applied’s portfolio. We’re looking for someone with strong analytical and presentation skills who leverages AI‑enabled efficiency in their work. You value collaboration and diverse perspectives, embrace challenges, and balance high performance with a sense of fun.
What You’ll Do
- Bottom‑of‑Funnel PPC Ownership: Build and optimize high‑intent search programs in Google Ads & Microsoft Ads (keywords, audiences, extensions).
- Conversion & Landing Page Optimization: Partner with Web to design conversion‑first landing pages and run A/B tests to improve CVR and MQL quality.
- Campaign Governance & Tracking: Own GA4/pixel tracking, UTMs, QA workflows, and budget pacing to ensure clean data and reliable attribution.
- Mid‑Funnel Paid Media (Consideration): Plan and execute paid social and retargeting across LinkedIn, Meta, and other channels to drive engagement and consideration.
- Creative & Experimentation Leadership: Develop creative briefs and run structured experiments (creative, audiences, bids) to improve qualified traffic and assisted conversions.
- Top‑of‑Funnel Awareness (CTV/OVV): Launch and scale awareness campaigns (e.g., CTV/Performance TV) and connect them to downstream measurement and retargeting.
- Measurement, Reporting & Insights: Own full‑funnel KPIs, build dashboards, diagnose performance, and deliver clear, actionable recommendations to stakeholders.
About
We’re Excited to Learn More About You
Your experience may include:
- 7 years of B2B paid media experience (agency or in‑house), owning PPC, paid social, and/or video/CTV programs; SaaS experience preferred
- Expert proficiency in core platforms, including Google Ads, Microsoft Advertising, LinkedIn Ads, and Meta
- Hands‑on experience with CTV/video advertising (e.g., MNTN, YouTube), including audience targeting, creative formats, and lift measurement
- Strong analytical and measurement skills, using GA4, Excel, and visualization tools, with a rigorous approach to UTMs, taxonomies, and conversion tracking
- Proven ability to hit MQL targets while maintaining lead quality
- Strong experience with leveraging AI to support ad creation, analysis and other areas of work efficiency
- Cross‑functional communication and collaboration skills
- Comfort presenting strategy, performance, and insights to executive stakeholders
- Experience translating performance data into clear, actionable recommendations
When You Join Team Applied, You Can Expect:
A culture that values who you are and recognizes that you aren’t just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.
We flex our time together , collaborating remotely and in-person to empower our teams to work in the ways that work best for them.
A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:
- Medical, Dental, and Vision Coverage
- Holiday and Vacation Time
- Health & Wellness Days
- A Bonus Day for Your Birthday
Our targeted starting base salary in the United States for this position ranges from $99,000 - $125,000 USD. To determine a new team member’s starting pay, we consider a variety of factors, including someone’s depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission.
Your Security Matters:
Our candidates’ personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don’t discriminate, and we are committed to recruit, develop, retain , and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
Salary : $99,000 - $125,000