Regional Sales Manager- West U.S

Company: Applied Spectral Imaging (ASI)

Preferred location: Arizona, California, New Mexico, Washington, or other locations within the Western U.S

About ASI:

Applied Spectral Imaging (ASI) is a global leader in biomedical imaging, offering a comprehensive product portfolio for Karyotyping, H&E, IHC, and FISH analysis. We provide Pathology, Cytogenetics, and Research laboratories with advanced imaging and analysis tools.

Key Responsibilities:

Sales and Account Management:

• Achieve and exceed all quarterly and annual sales targets.
• Act as an “Account Manager,” leading all activities related to assigned accounts before, during, and after the sales process.
• Maintain a structured and organized sales process using defined methods and systems (e.g., Salesforce).
• Develop and maintain an aggressive funnel of opportunities to achieve sales targets.
• Track and manage the status of all open opportunities to ensure consistent progress toward closing deals.

Customer Engagement:

• Create a list of sales prospects through thorough product and market analysis.
• Initiate contact with new prospects and follow up on leads within the territory.
• Cultivate and develop relationships with existing ASI customers, educating them about ASI’s product offerings.
• Understand customers' specific business needs and recommend appropriate ASI solutions to meet those needs.
• Communicate the benefits and competitive advantages of ASI products through effective product presentations.

Territory Management and Travel:

• Manage a large geographic territory and plan customer visits as needed.
• Travel up to 50% of the time to engage with customers and attend events.
• Represent ASI at conferences, events, and workshops as required.

Collaboration, Reporting and Compliance:

• Collaborate with ASI’s technical team on product demonstrations, customer support, and technical advice.
• Participate in regular sales calls, training sessions, and meetings with ASI management.
• Record all activities and customer updates in CRM (Salesforce).
• Provide weekly progress reports on leads, accounts, and prospects, including a target of three customer meetings (virtual or face-to-face) per week.
• Follow all corporate protocols and procedures for territory management, expense reimbursement, and related obligations.

Market and Competitive Insights:

• Assess and communicate market trends, competitive landscape, and collaboration opportunities to ASI.

Qualifications:

Required Education:

Bachelor’s degree in Life Sciences or a related field – required (e.g., Biology, Molecular Biology, Genetics, Biotechnology, Biochemistry, Biomedical Sciences, Clinical Laboratory Sciences, or Pathology).

Preferred Education:

Advanced degree (M.Sc., MBA, MHA, or equivalent) – preferred.

Required Experience:

• Experienced clinical pathology or genetic laboratory professional with expertise in analyzing samples using cytogenetics, FISH, and/or pathology techniques such as H&E and IHC – Mandatory.
• Medical capital equipment sales experience with documented achievements and knowledge in Genetics, Biology, or Pathology, including familiarity with major laboratory technologies and equipment – Advantage.

Skills and Competencies:

• Exceptional communication skills, including oral and written presentation abilities at an executive level.
• Ability to understand and explain complex technical and medical terminology in simple terms.
• Proven ability to manage a large geographic territory.
• Strong organizational skills and a methodical approach to sales activities.
• Comfortable working under pressure in a dynamic, fast-paced environment.

Additional Requirements:

Willingness to travel up to 50% of the time.