Entertainment Marketing

Qualifications / Requirements

• Minimum 2 years relevant work experience, in Film/Entertainment, Direct-to-Consumer and/or Bachelor’s Degree in Marketing, Communications, Digital Media, Business, or a related field
• Knowledge / awareness of various streaming business models (AVOD, SVOD, TVOD) and of the Direct-to-Consumer and/or streaming services space
• High degree of proficiency with Microsoft Office, especially PowerPoint and Excel
• Strong collaborative and interpersonal skills with the ability to work flexibly across departments as well as manage internal and external partners in a dynamic environment
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
• Willingness to work overtime, work weekday nights, and on weekends with short notice

Desired Characteristics

• Extensive knowledge and passion for Movies and a high affinity for entertainment overall.
• Demonstrated direct-to-consumer marketing experience with a digital product.
• Strong project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment.
• Analytical/strategic thinker and creative problem-solver; resourceful, able to initiate change and motivate innovation and creativity.
• Highly innovative and creative with positive energy.
• Excellent presentation and analytical skills.
• Extremely organized, great attention to detail, and highly motivated.

Responsibilities (Including, but Not Limited To):

• Reporting the the VP, the role will support managers / directors in the development of cross-company marketing plans for movies on Peacock – ‘Pay 1’ film offering and growth of our licensed film collection
• Assist in and support preparation for internal team briefings (i.e., Media, Performance, CRM, Social, Editorial, etc.) and monitoring campaign performance for insights and future optimizations.
• Assist in meeting regularly scheduled meeting preparation including calendar coordination, agendas, and post meeting notes.
• Expand/update ‘movie rubric’ and key tracking documents to better prioritize support for upcoming film releases.
• Lead monthly industry competitive process and tracker working with key functional teams (i.e., media, creative, etc). to develop and disseminate competitive reporting
• Draft ‘After-Action Reports’ that summarize efforts, calling out campaign effectiveness, insights and future enhancements (i.e., what did we do, what did we learn and what should we do moving forward).
• Work in partnership with film team leads to develop PowerPoint presentations for marketing briefs, launch plans, key leadership meetings, etc.
• Monitor acquisition and engagement rate from film (First View, # of titles and total consumption) and propose tactics to improve outcomes.
• Provide operational support between Peacock and film partners, including setup/facilitation of recurring meetings.
• Coordinate with editorial, product, on-platform promo and partner marketing teams to amplify film offering on Peacock.
• Monitor competitive film landscape and shifting consumer awareness/expectation for film offering across streaming services.