What are the responsibilities and job description for the Senior Event Marketing Manager position at Appian?
Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.
Working within Appian’s Marketing team, the Sr. Event Marketing Manager will assist in the global strategy, planning, and execution of a variety of in-person marketing programs including tradeshows and industry conferences. This role will also manage operational, implementation and post-program activities including lead formatting, program analysis, budget reconciliation and ROI reports.
This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.
To be successful in this role, you need:
Proven success crafting and executing strategic, results-driven marketing programs and pipeline generation and growth
Demonstrated proficiency utilizing Salesforce.com to analyze campaign data and track/measure marketing initiatives
Strong executive presence with the ability to confidently present to and engage with leadership teams, effectively commanding the room and driving strategic discussions
To collaborate with and provide tactical marketing direction to jointly build integrated marketing campaign plans
To independently manage all aspects of 3rd party anchor trade shows, including strategy, planning, execution, and post-event analysis
To support the planning and execution of global Appian conferences in US and EMEA
To track and report on key performance indicators and analyze program results and pipeline measurement
Some of the tools and resources we will equip you with include:
Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Basic Qualifications:
7 years of experience in an event management role at an enterprise software organization
Strong leadership characteristics and the ability to build and maintain strong relationships with a diverse set of internal and external stakeholders
Knowledge & experience with using Event Marketing & Management solutions (Cvent)
Knowledge & experience with these types of tools & technologies – CRM (Salesforce), Marketing Automation (Pardot), Travel & Expense Management (Concur & Allocadia) and other marketing technologies is a plus
Ability to travel up to 30%
Bachelor’s degree
Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
About Appian
Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN]
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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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