What are the responsibilities and job description for the Brand Strategist position at Apex Systems?
Our client in the higher education space is looking for a fully remote Brand Strategist to join their team on a freelance, part-time basis for the next few months. This is an exciting opportunity to revamp the school's study abroad program.
Responsibilities:
- Audit the current state of the program's brand positioning
- Research competitor programs in the higher education and study abroad space
- Provide strategic brand recommendations to strengthen the program's appeal to students
- Focus on messaging and strategies that resonate with younger audiences (Gen Z/Alpha)
Requirements:
- Higher education experience is required
- Experience marketing to a younger audience such as Gen Z/Alpha
- Experience auditing current state, researching competitors, and providing strategic brand recommendations
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.