What are the responsibilities and job description for the Marketing Specialist - Digital position at Apex Service Partners?
Digital Marketing Specialist
Do you have a passion for helping local businesses thrive? Are you a detail-oriented digital whiz who loves diving into data? If so, then this entry-level digital marketing coordinator role might be perfect for you!
About the Role
In this important role reporting to the Head of Digital Marketing, you'll join our growing digital marketing team to help home services businesses across the U.S. leverage the power of Google Local Services Ads (LSA). You'll be responsible for creating, managing, and optimizing LSA profiles to drive qualified leads and grow their customer base.
Responsibilities
- Collaborate with regional marketing teams to understand their marketing and operational goals
- Develop best-in-class LSA profiles
- Manage campaign budgets and optimize performance
- Monitor campaign performance metrics and generate insightful reports
- Stay up-to-date on the latest Google Local Services Ads features and best practices
- Provide excellent customer service and build strong relationships with internal and Google support teams
Qualifications
- Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field (or equivalent experience)
- Cursory understanding of digital marketing principles
- Familiarity with Google Ads & Google Business Profiles (a plus)
- Excellent analytical and problem-solving skills
- Ability to prioritize tasks and manage multiple projects simultaneously
- Excellent written and verbal communication skills
- A passion for helping local businesses succeed
Bonus Points
- Experience with Google Local Services Ads
- Experience in the home services industry
- Proven track record of success developing and auditing reports in Excel
What We Offer
- Opportunity to be part of a fast-paced and growing team
- Competitive salary and benefits package
- Learn from industry experts and develop your digital marketing skills
- Make a real difference in the success of local home services businesses
If you're a highly motivated and service-oriented individual with a passion for digital marketing, we encourage you to apply!