What are the responsibilities and job description for the Digital Marketing Specialist position at Apex Service Partners?
Apex Service Partners is a leading residential home services company dedicated to building a network of best-in-class local brands across the U.S. We partner with community-rooted plumbing, HVAC, and electrical businesses to deliver exceptional service while fostering a culture of growth, collaboration, and operational excellence.
The Digital Marketing Specialist will support the execution and optimization of marketing initiatives for our HVAC, plumbing and electrical brands across the Plains market, including Kansas, Missouri, Iowa and Nebraska. The primary focus of this role is digital campaign management, including PPC, LSA, display, YouTube, lead aggregators and social ads.This position will also analyze campaign performance, develop actionable recommendations and assist with campaign budget management.
The specialist will work directly with the in-house paid media and SEO teams to optimize campaign performance, improve lead quality, align keyword and landing-page strategies, and identify opportunities across paid and organic channels. The Digital Marketing Specialist will report to and support the Market Area Marketing Manager.
Responsibilities
Digital Campaign Management
- Support the execution and ongoing optimization of PPC, LSA, display, YouTube, lead aggregator and social ad campaigns.
- Monitor campaign performance to help increase qualified leads and improve marketing efficiency.
- Coordinate campaign updates, promotional offers, targeting and creative needs with internal teams and agency partners.
Performance Analysis and Recommendations
- Analyze campaign performance using key metrics such as leads, cost per lead, conversion rate, revenue, ROAS and SOAS.
- Identify performance trends, opportunities and potential issues across channels and campaigns.
- Develop and share clear, actionable recommendations with the Regional Marketing Manager.
- Monitor competitor activity, market conditions and customer trends that may affect campaign performance.
Campaign Budget Management
- Monitor campaign spending against approved budgets and forecasts.
- Identify underperforming, underspending or overspending campaigns and recommend adjustments.
- Help allocate marketing investments across channels based on performance, business needs and available operational capacity.
Qualifications
- Bachelor’s degree in marketing, business or a related field preferred.
- Three to five years of digital marketing experience, either with an agency or an in-house marketing team.
- Working knowledge of PPC, LSA, display, YouTube, lead aggregators and social ads.
- Ability to analyze marketing data and translate findings into practical recommendations.
- Experience managing or tracking campaign budgets.
- Strong organizational skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to collaborate effectively with internal teams, local leadership and agency partners.
- Experience in HVAC, plumbing, electrical or other skilled trades is a plus.
Benefits
- Medical, Dental & Vision Insurance Options - including plans with no cost to employees
- 401(k) with Company Match (up to 4%) to support your financial future
- Paid Time Off & Company Holidays to maintain a healthy work-life balance
- Professional Development and Leadership Growth Opportunities
- Stable Growth Opportunity - join a thriving company in a recession-resistant industry