What are the responsibilities and job description for the Marketing Manager position at Apex Human Resources?
Freedom Energy & Roof Solutions is a fast-growing roofing, solar, electrical and HVAC company dedicated to helping homeowners and businesses make smart, sustainable, cost-effective energy and roofing decisions. We invest heavily in marketing, branding, and customer experience and we're looking for a driven Marketing Manager to take our growth to the next level.
About the Role
We are seeking a talented Marketing Manager who can build and manage marketing systems that consistently generate roofing, solar, electrical, and HVAC leads. You will run campaigns, create content, track performance, manage vendors, support the sales team, and lead the overall marketing strategy for residential and commercial sectors.
Responsibilities
· Develop and execute monthly marketing calendars and campaigns.
· Manage Facebook/Meta ads, Google ads, SEO strategy, email marketing, and automations.
· Oversee website updates/build outs, landing pages, and conversion improvements.
· Manage brand presence and reputation across Google, social media, and local channels.
· Create compelling content: posts, reels, case studies, graphics, and promotions.
· Track and report KPIs daily, weekly and monthly.
· Support the sales team with marketing collateral and lead flow.
· Coordinate community events, sponsorships, and partnership marketing.
· Manage marketing vendors, freelancers, creative assets and marketing team.
Qualifications
· 3 years marketing experience (roofing, solar, construction, or home services preferred)
· Strong skills in digital marketing: Meta Ads, Google Ads, SEO, CRM/automation and AI marketing tools
· Copywriting and creative content experience
· Strong analytical and reporting abilities
· Organized, proactive, and comfortable working in a fast-paced environment
Key Performance Metrics
· Generate a predetermined amount qualified leads per month
· Maintain cost per lead (CPL) targets
· Grow brand presence and review velocity
· Improve conversion rates across all marketing funnels
· Deliver monthly ROI on ad spend
Benefits
· Competitive pay bonuses
· Growth opportunities
· Supportive leadership and company culture
· Paid time off
Pay: From $25.00 per hour
Expected hours: 40.0 per week
Benefits:
- Flexible schedule
- Paid time off
- Professional development assistance
Work Location: In person
Salary : $25