What are the responsibilities and job description for the Vice President of Marketing & Communications position at Antica Terra?
VICE PRESIDENT OF MARKETING & COMMUNICATIONS
Role Overview
The Vice President of Marketing and Communications is responsible for developing and executing an integrated marketing and communications strategy that drives revenue growth, increases brand awareness, and strengthens the company's reputation. They oversee all marketing, communications, and brand activities, manage a lean but high‑impact team and budget, and serve as a key member of the leadership team.
Key Responsibilities
We are committed to creating a diverse environment and we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Role Overview
The Vice President of Marketing and Communications is responsible for developing and executing an integrated marketing and communications strategy that drives revenue growth, increases brand awareness, and strengthens the company's reputation. They oversee all marketing, communications, and brand activities, manage a lean but high‑impact team and budget, and serve as a key member of the leadership team.
Key Responsibilities
- Define and own the overall marketing and communications strategy aligned to the company's multi‑year growth plan and annual revenue targets
- Develop and manage the marketing and communications budget, ensuring efficient allocation of limited resources to highest‑ROI initiatives
- Lead brand positioning, messaging, and visual identity across website, sales materials, social, PR, and all customer touchpoints
- Plan and oversee demand‑generation programs (digital, email, content, events, partnerships) that directly support client acquisition pipeline and sales
- Own external communications, including PR, media relations, speaking opportunities, and reputation management
- Oversee internal communications to keep employees informed, aligned, and engaged with strategy, performance, and culture
- Use data and analytics to track campaign performance, pipeline impact, and brand metrics; present clear insights and recommendations to the President and leadership team
- Build and manage a small in‑house team and external agencies/freelancers to extend capacity as needed
- Partner closely with Sales, Production, and Finance to align go‑to‑market plans, pricing, launches, and forecasts
- Monitor market trends, customer needs, and competitor activity to identify growth opportunities and refine positioning
- 10 years of progressive experience in marketing and/or communications, including leadership of teams and budgets; prior experience in a growth‑stage or small/mid‑size company strongly preferred
- Minimum 3 years senior-level experience with high-touch, luxury DtC marketing and/or communications
- Proven track record designing and executing integrated marketing and communications programs that directly drive revenue and brand growth
- Strong expertise in digital marketing (SEO, SEM, paid social, marketing automation, analytics) and content/storytelling
- Excellent leadership, communication, and stakeholder‑management skills; comfortable presenting to executives, board, customers, and media
- Bachelor's or advanced degree in Marketing, Communications, Business or related field; preferred but not required
- Strategic thinker who can move easily between long‑term vision and hands‑on execution in a resource‑constrained environment
- Highly analytical and data‑driven, with the ability to build simple dashboards that link marketing activity to pipeline and revenue
- Strong storyteller who can translate complex offerings into clear, compelling messages for different audiences
- Builder mindset: able to design processes, playbooks, and team structure appropriate for a small organization, with scalability in mind
- Collaborative, low‑ego leader who can influence cross‑functionally and coach both specialists and generalists
We are committed to creating a diverse environment and we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are also committed to compliance with all fair employment practices regarding citizenship and immigration status.