Anthropologie Digital Marketing Specialist

Role Summary

Anthropologie is seeking a marketing professional to aid in building, coordinating, and communicating the Paid Acquisition marketing communications strategy for Anthropologie Group brands. This role is highly cross-functional where teamwork, innovation, analysis, and strategic thinking are critical aspects of this position’s responsibilities.  

The ideal candidate has a strong work ethic, willingness to learn, asks questions and has a drive to provide growth for the business. It's important to possess an eagerness to innovate, measure, test, sometimes fail, learn, and evolve to implement improved strategy for Anthropologie Group campaigns. This role requires a keen understanding of various digital advertising platforms, strong analytical skills and the ability to effectively communicate with cross-functional teams. 

Role Responsibilities

• Build acquisition channel annual/quarterly/monthly creative strategy that connects business goals, customer mindset, merchandise planning, and acquisition channel asset needs. Including Influencer Whitelisting Selection & Analysis 
  • Including Influencer Whitelisting Selection & Analysis
  • Work cross-functionally with creative, merchandising, and analytics teams to incorporate the business vision into paid acquisition programs and messaging strategy
• Analyze and track marketing communications effect on divisional product sales
• Help to build and implement knowledge-sharing systems to effectively track and monitor creative stories against merchandise goals
• Lead Philanthropic Marketing Initiatives
• Execute, monitor and present marketing briefs
• Provide campaign analysis to help generate data-driven recommendations that improve current marketing and business practices to drive profitable demand, customer acquisition, engagement, and retention
• Implement efficient process to ensure workstreams can scale across product divisions
• Contribute to other team projects and initiatives, remaining flexible and willingness to support opportunities to drive the business
• The position demands strong analytical, planning, and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiences
• Support the implementation of the paid acquisition strategy by effective communication through clear presentations and data-driven outcomes, often at the executive level

Role Qualifications

• 2-3 years’ experience in marketing 

• Experience in diagnosing, isolating, and resolving complex issues and implementing strategies to resolve problems 

• Experience drawing conclusions from campaign results and crafting presentations to exhibit performance trends  

• Experience working cross functionally with teams to help drive positive results  

• Experience analyzing channel results and laddering channel insights up to business goals   

• High degree of project management skill and strong work ethic 

• Strong organization skills and the ability to meet deadlines 

• Passion for digital story-telling, staying on top of the changing ecosystem including advertising formats, channels and technologies 

• Passion for the retail industry and fashion trends 

• Extreme attention to detail and an innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives 

• A collaborative, ‘team-first’ attitude 

• Data-first, Growth mindset 

• Positive, can-do, problem-solving attitude, purposeful, but ability to have fun, etc.

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.