What are the responsibilities and job description for the Sr. Product Line Manager position at Anta?
Position Overview:
We are seeking a highly motivated and experienced Sr. Product Line Manager to join ANTA at our Santa Monica, CA location. In this pivotal role, you will lead cross-functional teams—including Design, Development, Merchandising, and Marketing—throughout the entire product creation process, from initial concept to final product approval.
You will shape the strategic direction of our global basketball footwear & apparel category by identifying market opportunities, developing consumer-centric product strategies, and driving the creation of innovative products that elevate ANTA’s global brand presence.
Key Responsibilities:
- Lead the end-to-end product creation process, ensuring all milestones are met on time and on budget.
- Collaborate closely with Design, Development, and Merchandising teams to deliver innovative and consumer-driven product assortments.
- Develop seasonal and long-term product strategies aligned with brand and business objectives.
- Translate consumer insights and market trends into actionable product briefs.
- Monitor competitive landscape, pricing, and product performance to inform decision-making.
- Drive clear communication and accountability across cross-functional teams.
- Lead key product reviews, ensuring alignment on product direction, pricing, and go-to-market strategy.
- Foster a collaborative, high-performance culture within the product creation process.
Qualifications:
- 7–10 years of related experience in product line management, product merchandising, or product development, ideally in basketball or performance footwear.
- Bachelor’s degree in Business, Product Management, or a related field
- Deep understanding of the global basketball footwear market and consumer landscape.
- Proven ability to translate consumer insights into actionable product briefs and business strategies.
- Strong track record of influencing cross-region and cross-functional stakeholders and driving alignment in a matrixed organization.
- Strategic thinker with excellent analytical and problem-solving skills.
- Highly organized, detail-oriented, and adaptable in a fast-paced, dynamic environment.
- Strong communication, presentation, and interpersonal skills.
- Passionate about sports, innovation, and delivering meaningful consumer experiences.
Benefits:
ANTA offers generous benefits for employees, including year-end bonuses, relocation assistance, healthcare insurance, retirement plans, professional development opportunities, and more.
About ANTA:
ANTA brand was established in 1991. ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of HKEX in 2007 (Stock code: 2020.HK). The company has a comprehensive brand portfolio including ANTA, FILA, DESCENTE, and KOLON SPORT. In 2019, ANTA Sports set up an investor consortium to successfully acquire Amer Sports, a global sportswear group that owns internationally recognized brands such as Salomon, Arc'teryx, Wilson, Peak Performance, and Atomic. By doing so, ANTA Sports aims to tap into the potential of both the mass and high-end sportswear markets.
In 2023, ANTA Group achieved a revenue of over 62 billion yuan, representing a year-on-year increase of 16.2%. The gross profit margin improved to 62.6%, and the operating profit margin reached 24.6%. Not only has ANTA Group maintained its position as the top sports goods company in China for 12 consecutive years, but it has also held the top position in the entire Chinese market for two consecutive years.
For more information, please visit our Investor Relations website: http://ir.anta.com