What are the responsibilities and job description for the Director of Sales position at Anritsu Company?
Anritsu is a provider of innovative communications test and measurement solutions. Anritsu engages customers as true partners to help develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. The company develops advanced solutions for emerging and legacy wireline and wireless technologies used in commercial, private, military/aerospace, government, and other markets. To learn more visit www.anritsu.com and follow Anritsu on Facebook, LinkedIn, Twitter, and YouTube.
Anritsu is committed to providing a comprehensive and competitive benefits package to all employees. We offer standard benefits such as major medical, vision and dental coverage, life insurance, Employee Assistance Plan, Flexible Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and profit sharing. Our benefit package is designed to positively impact all aspects of your life; to help you and your family succeed; and to maintain our status as a “perfect job.” Come find out what Anritsu has to offer you!
As the Sales Director you will have responsibility for leading and driving the strategic sales initiatives for the Test and Measurement division, overseeing regional and global sales teams. This role is responsible for developing and executing sales strategies, expanding market share, and building strong customer relationships across key verticals such as electronics, automotive, aerospace, telecommunications, industrial manufacturing and high-speed datacenters. This position will be based in Morgan Hill, CA or working remotely depending on the candidate’s location.
Key Responsibilities include:
Strategic Leadership
- Develop and implement comprehensive sales strategies aligned with business goals for both domestic US and global markets.
- Identify growth opportunities in emerging markets and technologies.
- Collaborate with engineering and marketing to align offerings with customer needs.
Team Management
- Lead, mentor, and manage a high-performing sales team including direct and indirect sales channels, distributors, and strategic partners to maximize market reach.
- Set clear performance targets and KPIs; monitor and report on progress.
- Foster a culture of accountability, innovation, and continuous improvement.
Customer Engagement
- Build and maintain strong relationships with key customers and partners.
- Understand customer applications and provide actionable market intelligence, customer feedback, and competitive insights to influence product and go-to-market strategies.
Sales Operations
- Oversee forecasting, budgeting, and pipeline management.
- Ensure CRM systems and sales processes are optimized for efficiency.
This position will be reporting to the President & General Manager based in Morgan Hill, CA and will have about 5 direct reports.
Requirements:
- Bachelor’s degree in engineering, business, or related field (Master’s preferred).
- 10 years of sales experience in the Test and Measurement industry, with at least 5 years in a leadership role.
- Proven track record of driving revenue growth and managing complex sales cycles.
- Strong technical understanding of test and measurement solutions (e.g., VNA, signal sources/analyzers, network testers).
- Excellent communication, negotiation, and interpersonal skills with ability to manage multiple priorities in a lean environment.
- Willingness to travel domestically and internationally as needed.
- Experience with global sales and channel management.
- Familiarity with regulatory standards and compliance in electronics testing.
- Proficiency in CRM tools (e.g., Salesforce) and data-driven decision-making.
The annual base salary range for this position is $225,000 - $300,000. Please note that the salary information is a general guideline only. Anritsu Company considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/ training, key skills as well as market and business considerations when extending an offer.
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Salary : $225,000 - $300,000