Social Media Content Creator

The Digital Content Creator is a highly driven, detail-oriented creative professional responsible for producing high-impact digital content across all platforms. This role plays a key part in shaping our brand’s voice and visibility through compelling video, photo, and social content.

The ideal candidate is a strategic storyteller with a strong understanding of digital trends, audience growth, and content performance. They should be comfortable creating, managing, and delivering a wide range of content formats across platforms such as YouTube, Instagram, TikTok, Facebook, and more. Previous experience generating measurable traffic, leads, and engagement is essential.

• Lead the day-to-day management of all digital platforms while creating informative, engaging, and on-brand content.
• Plan, shoot, produce, and edit video content—including vlog-style storytelling—with the goal of increasing audience engagement and reach.
• Conduct research, interviews, and trend analysis to elevate content accuracy, relevance, and impact.
• Develop fresh, creative ideas and proactively suggest new ways to deliver digital content across channels.
• Design graphics and edit photos and videos for multi-platform use.
• Create content that builds interest, drives traffic, and increases audience interaction and conversion.
• Stay current with evolving social media trends, digital tools, and platform best practices.
• Understand and comply with INFINITI GROUP LLC’s Corporate Compliance Policy, Code of Conduct, and Conflict of Interest Policy.
• Perform additional duties or special projects as assigned.

• Minimum 3 years of experience in digital content creation, social media management, or a similar role.
• Demonstrated success in audience development and digital growth strategies.
• Strong experience producing digital content with a deep understanding of platform-specific best practices.
• Proficiency in developing and executing social media campaigns across TikTok, Instagram, Facebook, YouTube, Twitter/X, Reddit, and similar platforms.
• Skilled in video production—filming, editing, scripting, and publishing.
• Highly creative, self-motivated, and knowledgeable about evolving social media culture and internet trends.
• Excellent organizational skills with the ability to work under strict deadlines.
• Strong written and verbal communication skills with exceptional attention to detail.
• Ability to manage multiple concurrent projects and deliver high-quality results on time and within budget.
• Able to work both independently and collaboratively with a team.

• Willingness to travel and work outside of a traditional office setting.
• Flexible schedule, including occasional evenings, weekends, or offsite shoots.
• Ability to oversee multiple priorities and quickly adapt to shifting needs.
• High ethical standards, professionalism, and integrity.
• Proficiency in PC-based software, including Microsoft Word and Excel.
• Ability to maintain composure in high-pressure or challenging situations.
• Comfortable working independently with minimal supervision in dynamic, fast-paced environments.
• Reading/writing ability sufficient to understand and communicate complex concepts—minimum equivalent of two years of college-level education.
• Strong interpersonal skills with the ability to represent the organization professionally both internally and externally.