What are the responsibilities and job description for the Social Media Manager position at Annapolis Area Christian School?
The Social Media Manager is responsible for managing the overall voice, tone, and digital brand of Annapolis Area Christian School (AACS) across all social media platforms. This role supports the school’s mission by telling compelling stories, celebrating student life, strengthening community engagement, and supporting retention and enrollment efforts. The Social Media Manager creates original content, executes digital strategies, performs daily engagement, and collaborates with campuses, teachers, programs, and student groups on marketing campaigns. This position includes content management for grades K–12.
The ideal candidate is creative, organized, mission-focused, and committed to representing the school’s values in all digital communication.
Primary Responsibilities
Social Media Strategy & Management
Oversee and manage the two official school social media accounts (@aacseagles, @annapolis_area_christian).
Collaborate with the Communications Director to assess the school’s current digital presence.
Develop a comprehensive digital marketing and social media strategy.
Evaluate and strengthen brand presence using industry best practices.
Coordinate posting strategies across multiple campuses and program accounts.
Maintain a consistent, professional, and Christ-honoring digital voice.
Monitor school-associated accounts
Content Creation & Scheduling
Write engaging content and publish natively to the school’s primary social platforms.
Plan, produce, and edit text, image, and video content.
Maintain an updated content calendar with scheduled release dates.
Create campaigns aligned with admissions, advancement, school culture, and community events.
Support special projects and seasonal initiatives.
Collaboration & Campus Engagement
Network with student groups, advisors, and program directors to gather relevant content.
Work with faculty and staff to highlight classroom and extracurricular stories.
Assist admissions, athletics, and development departments with creative brainstorming and campaign support.
Daily Engagement & Audience Interaction
Monitor comments, messages, and tags, responding professionally and promptly.
Elevate positive engagement and address concerns in accordance with school guidelines.
Strengthen community relationships by highlighting accomplishments and events.
Analytics & Reporting
Gather and analyze social media performance metrics.
Inform leadership of trends relevant to school marketing.
Set key performance indicators (KPIs) such as engagement rates, follower growth, impressions, shares, or video views.
Report results based on KPI performance and provide data-driven recommendations.
Platform & Industry Research
Stay current on emerging trends, platform changes, and digital safety considerations.
Recommend strategic improvements to enhance engagement, visibility, and mission alignment.
Incorporate SEO, AEO, keyword research, and analytics tools to optimize reach.
Education & Certification
Preferred
Bachelor’s degree in Education, Communications, Marketing, Digital Media, English, Journalism, or a related field.
Beneficial
Certifications or coursework in:
Social media marketing
Digital strategy
Analytics and SEO
Graphic design or creative software
Experience
Required
Proven work experience as a social media manager (professional, agency, or educational environment)
Hands-on experience with content creation and social platform management
Strong copywriting and editing skills
Ability to deliver creative content (text, images, and video)
Working knowledge of online marketing channels, SEO/AEO, keyword research, Google Analytics, and digital insights
Familiarity with web design principles and social platform best practices
Ability to multitask and manage deadlines efficiently
Excellent written and verbal communication
Preferred
Experience in education, ministry, or nonprofit settings
Background using scheduling software (e.g., Hootsuite, Buffer, Sprout)
Photography or video production experience
Must profess faith in Jesus Christ and be actively involved in a local church.