Field Sales Representative, Southern California - Gorilla Mind

Gorilla Mind, a leading performance supplements and energy drinks brand, is searching for an experienced Field Sales Representative for the Southern California market, to play a lead role in the aggressive retail expansion and development/implementation of regional sales support programs that optimize beverage sales and distribution within the Convenience, Food, and Independent Channel that aligns with the core business objectives of Gorilla Mind. In conjunction with the Senior Director of Sales, this role will work closely with senior leadership and other leaders to communicate the needs of key distributors and/or retail customers, sales plans, inventory requirements, marketing opportunities, and any other aspects that impact the company achieving its business objectives to ensure the brand gains meaningful traction in the market on time within budget.

The Field Sales Representative should bring in-depth knowledge and understanding of the beverage industry and market including a deep understanding of competitive brands and products. This person must have experience working with DSD partners and bring strong leadership, communication, conflict resolution and customer service skills and be able to navigate the dynamic beverage marketplace and ultimately gain shelf and display space for Gorilla Mind products in individual retail accounts, and ensure that both shelf space and display space continues to grow and achieve meaningful market share.

Duties and Responsibilities

• Maximize sales, distribution, and in-store execution of Gorilla Mind products within the region, primarily across Convenience, Grocery, and Independent channels.
• Conduct regular account visits to build and maintain strong relationships with retailers and distributors, while identifying new opportunities for distribution and display placement.
• Improve in-store merchandising by building displays, resetting coolers, and placing point-of-sale materials to enhance brand visibility.
• Achieve rolling 30-day sales targets set by the Sales Director, measured against defined KPIs.
• Drive in-store sales velocity through strategic execution and brand awareness initiatives.
• Partner with regional distributors to increase volume, distribution, and display execution.
• Provide weekly sales recaps highlighting progress against KPIs, including new placements and merchandising efforts.
• Execute brand activations such as tastings, samplings, and grassroots events; report on performance and outcomes.
• Participate in monthly meetings with retailer field managers to support in-store execution of promotions and displays.
• Attend distributor meetings to review performance, align on objectives, and drive upcoming sales initiatives.
• Track execution and performance across all accounts in collaboration with internal teams and external partners.
• Build and maintain strong relationships with local buyers to support incremental programming and placement opportunities.
• Travel regularly within the assigned market to support retailers and distributors; occasional travel required for meetings and trainings.
• Train distributor sales teams and retail partners on Gorilla Mind products and brand positioning.
• Support forecasting and inventory planning in coordination with Supply Chain to align with promotions and market activity.
• Occasionally work weekends and holidays based on business needs.

Requirements

• 1-2 years of CPG experience, preferably in beverage sales.
• Strong problem-solving skills with a results-oriented mindset.
• Self-motivated and able to work independently while managing priorities effectively.
• Excellent planning, organizational, interpersonal, and customer service skills.
• Highly detail-oriented with the ability to manage multiple projects simultaneously.
• Passion for the beverage industry and/or health, fitness, and nutritional supplements.

Physical Requirements

• Must be based in Southern California.
• Ability to travel up to 75%, depending on business needs.
• Ability to sit, stand, walk, and work on a computer for extended periods.
• Strong written and verbal communication skills in a remote work environment.
• Proficient in Google Workspace applications, including Docs, Sheets, and Slides.
• Ability to lift and move items up to 50 lbs.

Compensation

The base salary range for this position is $75,000–$85,000 annually, depending on experience. Total compensation may include performance bonuses, benefits, and additional incentives.

At Gorilla Mind, we are committed to offering competitive, fair, and equitable compensation. Final offers are based on factors such as experience, skills, certifications, and location.

Benefits

• Mileage reimbursement
• Health, Dental, and Vision Insurance
• Health Savings Account (HSA)
• Unlimited Paid Time Off (PTO)
• 10 Paid Holidays
• 401(k) Retirement Plan
• Parental Leave
• Employee Discounts

Animal Farm Family/Gorilla Mind is an equal opportunity employer committed to fostering an inclusive workplace. We do not discriminate based on race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, genetic information, or any other protected status. We encourage all qualified individuals to apply.

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: On the road

Salary : $75,000 - $85,000