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Senior Director, Commercial

Anheuser-Busch
Wisconsin, WI Full Time
POSTED ON 12/31/2025
AVAILABLE BEFORE 1/29/2026
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $160,000 - $200,000, bonus and long-term incentive eligible

COMPANY:

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

Partner directly with dedicated main house wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization. Using a strategic, forward-thinking mindset, elevate AB’s role & presence with wholesalers in your specific market. Support wholesalers while driving commercial ownership and strategic oversight of the annual business plan.

JOB RESPONSIBILITIES:

  • Lead the Commercial strategy for your territory, aligned with the strategic vision of the organization and demonstrate ambition and ability to deliver meaningful and consistent results
  • Build strong business relationships with key wholesalers and internal partners and ensure a alignment between company and customer objectives
  • Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including but not limited to:
  • Pricing strategy development & price increase sell-in
  • Cents per case audits
  • Forecasting Reviews
  • Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings (innovation, channel, and non-alc), Trimester planning & strategy implementation, and AOE & WEA assessments
  • Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers
  • Provide routine report-outs through the Sales Performance Reviews with senior management
  • Understand the market dynamics and industry-specific trends and landscapes to bring new insights and solutions to drive results and lead future growth
  • Build a vision that inspires and motivates people around you, prioritizing development of our people and driving excellence amongst the team which is essential to Leading Future Growth
  • Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, CSR, Business Objects, VIPR, RMIS, etc.
  • Support and manage pilot projects on an ad-hoc basis
  • Consistently models key leadership capabilities: an ownership mindset, drives transformation, thinks long-term, communicates effectively, culture ambassador, and prioritization of our people

JOB QUALIFICATIONS:

  • Bachelor’s Degree highly preferred
  • 10 years of Sales and/or Marketing experience preferably in the beverage or consumer package goods industry; brings thorough knowledge of company products and industry best practices
  • Ability to understand and develop strategic direction and plans to drive results
  • Strong leadership skills with the ability to develop and engage people to build a high-performance sales team
  • Strong internal and external customer service and communication skills
  • Demonstrated ability to build and maintain relationships with employees, customers, and all external partners
  • Ability to thrive in a highly competitive and dynamic work environment with exceptional time management skills
  • Highly self-motivated and results oriented with ability to influence and negotiate with partners

Preferred:

  • Knowledge of ABC laws & regulations and marketing & advertising guidelines for promotions
  • Knowledge of key consumer product drivers: distribution, merchandising, promotion, pricing, category management

WHY ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

BENEFITS:

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

Salary : $160,000 - $200,000

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