Director of Marketing

Position Summary

The Director of Marketing (DM) is responsible for the strategic direction and overall execution of our enterprise marketing strategies across 3 Divisions and 5 Channels. This role drives high-volume lead generation and brand awareness through digital platforms, website oversight, content strategy, communications, and tradeshow organization.

The DM serves as the primary marketing hub for the enterprise, collaborating closely with sales leadership, allocating the marketing budget to maximize ROI, and managing external creative agencies and vendors.

Key Accountabilities

• Residential Growth: Increase Residential division inbound leads by 20% year-over-year.
• Commercial Growth: Increase Commercial division (two business lines) inbound leads by 25% year-over-year.
• Data & Analytics: Full ownership and management of Google Analytics, attribution tracking, and marketing KPI reporting.
• Brand Governance: Oversee content strategy and design across all mediums, maintaining brand consistency while directing external agencies or creative partners.
• Cultural Alignment: Embody The Andrews Way culture, core values, and professional standards.

Description of Responsibilities

Strategic Marketing Plan Execution (50% of time)

• Master, manage, and continuously innovate the Strategic Marketing Plans for all corporate divisions.
• Architect and scale professional referral programs and targeted B2B/B2C campaigns.
• Formulate, track, and strategically allocate the overall marketing budget across divisions to maximize lead volume and ROI.
• Partner with Sales Managers to optimize automated lead routing, tracking pipelines, and CRM handoff workflows.

Lead Generation & Digital Management (20% of time)

• Direct, audit, and optimize lead generation strategies for SEO and paid search channels.
• Build, deploy, and manage automated marketing campaigns and lead-nurturing sequences through HubSpot.
• Provide clear reporting and analysis on cost-per-lead and customer acquisition costs.

Brand Building & Reputation (20% of time)

• Enhance and elevate corporate messaging to maximize the value proposition of our moving and transportation services.
• Oversee the continuous update of corporate websites, social channels, and web content.
• Manage and protect the company’s online footprint, including Google reviews and customer feedback loops.

Sales Support & Enablement (10% of time)

• Collaborate with Sales Management to develop unified, consistent messaging across the enterprise.
• Support the Business Development team with client-facing collateral, promotional assets, and marketing materials tailored for RFP builds and proposals.

Required Skills and Competencies

• Process Blueprinting: Proven ability to create, document, and follow scalable marketing workflows and processes.
• Advanced Tech Stack Literacy: Highly adept with CRM platforms (HubSpot preferred), Google Analytics, and marketing automation software.
• Data-Driven Prioritization: Exceptional time management skills with the ability to ruthlessly prioritize tasks based on core corporate objectives.
• Cross-Functional Communication: Outstanding verbal and written communicator who can translate complex marketing metrics into actionable insights for leadership.
• Creative Eye & Oversight: Ability to guide brand messaging and effectively critique/manage creative layouts, design applications, and agency outputs.

Required Attributes and Leadership Behaviors

• Extreme Ownership: A results-driven professional who takes deep pride in results and desires to own both the problem and the resolution.
• Continuous Improvement: Highly organized, disciplined, and constantly seeking optimization strategies for self and the organization.
• Agility & Change Management: Open to and capable of steering organizational change; confident but not arrogant.
• Collaborative Leadership: Highly adaptable leader comfortable managing external vendors, taking initiative independently, and supporting executive management decisions.

Education and Experience Requirements

• Education: Four-year undergraduate degree required (Marketing, Communications, or Business Administration preferred).
• Experience: Minimum of 5 years of progressive experience in a dedicated marketing role with clear lead-generation metrics.
• Preferred Background: Direct experience in Public Relations or within the Moving, Transportation, Logistics, or Supply Chain industry is highly valued.

Location/Travel: Based in Ohio. Attendance at local exhibits, client meetings, and industry tradeshows should be expected.

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Relocation assistance

Work Location: In person

Pay: $95,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Relocation assistance

Work Location: In person

Salary : $95,000 - $115,000