What are the responsibilities and job description for the Digital Media Strategist - Performance Branding Company position at Andiamo?
Performance Marketing Specialist — Paid Media & Growth
Turn data into growth and media spend into measurable business results. This role is built for marketers who thrive on performance, optimization, and accountability. You will take ownership of paid media campaigns across major platforms, directly influencing revenue, conversions, and return on ad spend.
If you are energized by analyzing performance data, testing new strategies, and continuously improving results, this opportunity offers a fast-paced environment where your work has immediate and visible impact.
Role Overview
As a Performance Marketing Specialist, you will manage and optimize paid advertising campaigns across platforms such as Google Ads and Meta. This is a hands-on role focused on budget management, campaign execution, and performance improvement—not organic social or content marketing.
You will work across multiple client accounts, collaborating with cross-functional teams to deliver high-performing campaigns that align with business objectives.
Key Responsibilities
Campaign Management & Optimization
Execute and optimize paid media campaigns across search and social platforms, ensuring budgets are allocated effectively to maximize performance and ROI.
Performance Analysis
Analyze campaign data to identify trends, uncover opportunities, and drive improvements through testing, optimization, and strategic adjustments.
A/B Testing & Experimentation
Continuously test creatives, audiences, and strategies to improve conversion rates and campaign efficiency.
Client Engagement
Communicate directly with clients, providing clear updates, insights, and recommendations to support their growth objectives.
Cross-Channel Strategy
Collaborate with internal teams to develop and execute integrated marketing strategies across multiple digital channels.
Reporting & Insights
Create and maintain performance dashboards and reports, translating campaign data into actionable insights and recommendations.
Data-Driven Decision Making
Work regularly with campaign data to support forecasting, performance tracking, and strategic planning.
Creative & Messaging Input
Provide recommendations on ad creative and copy based on historical performance and audience insights.
Team Collaboration & Mentorship
Support and guide junior team members, contributing to a collaborative and high-performing team environment.
Required Qualifications
Paid Media Experience
1–2 years of hands-on experience managing paid campaigns across platforms such as Google Ads and Meta.
Performance Marketing Focus
Demonstrated experience optimizing campaigns for conversions, revenue, or return on ad spend.
Analytical Skills
Ability to interpret data, identify patterns, and make informed decisions to improve campaign outcomes.
Technical Proficiency
Working knowledge of Excel, including functions such as pivot tables, lookups, and basic data analysis.
Communication Skills
Strong written and verbal communication skills, with the ability to clearly present insights and recommendations.
Business Acumen
Understanding of core business and marketing principles, with the ability to align campaigns to client goals.
Education
Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
What Makes You a Strong Fit
You are results-oriented and motivated by performance metrics.
You enjoy working in fast-paced, deadline-driven environments.
You are curious, analytical, and eager to continuously improve your skillset.
You are comfortable managing multiple priorities and client accounts simultaneously.
You are passionate about building a long-term career in performance-driven digital marketing.
Compensation & Benefits
This role offers a competitive compensation structure aligned with experience and demonstrated capability, with multiple levels reflecting growth and progression.
Benefits may include comprehensive health coverage, retirement savings plans with employer contributions, flexible paid time off, and ongoing professional development opportunities.
Additional perks may include hybrid work flexibility, monthly stipends, and a collaborative, team-oriented workplace environment.
Interview Process
The selection process may include assessments designed to evaluate problem-solving ability, analytical thinking, and technical proficiency with tools such as Excel.
This is an opportunity to build expertise in performance marketing while working on campaigns that directly impact business growth and client success.
About Andiamo
Talent Partners for the AI Revolution. As a globally recognized staffing and consulting firm, we specialize in placing the top 2% of technology and go-to-market professionals with the world’s largest and most well-known companies.
For over 20 years, we've maintained the status of tier-one vendor for firms such as Palantir, Amazon, Fluidstack, Bloomberg, Relativity Space, Firefly, MasterCard, Visa, Two Sigma, Citadel, as well as other major financial services firms, elite hedge funds, Google-backed tech start-ups, and major software firms.
Our talent solutions include Permanent Placement, Contract Staffing, Executive Search, and Dedicated Recruiting Services (RPO). Find out more at www.andiamogo.com
Turn data into growth and media spend into measurable business results. This role is built for marketers who thrive on performance, optimization, and accountability. You will take ownership of paid media campaigns across major platforms, directly influencing revenue, conversions, and return on ad spend.
If you are energized by analyzing performance data, testing new strategies, and continuously improving results, this opportunity offers a fast-paced environment where your work has immediate and visible impact.
Role Overview
As a Performance Marketing Specialist, you will manage and optimize paid advertising campaigns across platforms such as Google Ads and Meta. This is a hands-on role focused on budget management, campaign execution, and performance improvement—not organic social or content marketing.
You will work across multiple client accounts, collaborating with cross-functional teams to deliver high-performing campaigns that align with business objectives.
Key Responsibilities
Campaign Management & Optimization
Execute and optimize paid media campaigns across search and social platforms, ensuring budgets are allocated effectively to maximize performance and ROI.
Performance Analysis
Analyze campaign data to identify trends, uncover opportunities, and drive improvements through testing, optimization, and strategic adjustments.
A/B Testing & Experimentation
Continuously test creatives, audiences, and strategies to improve conversion rates and campaign efficiency.
Client Engagement
Communicate directly with clients, providing clear updates, insights, and recommendations to support their growth objectives.
Cross-Channel Strategy
Collaborate with internal teams to develop and execute integrated marketing strategies across multiple digital channels.
Reporting & Insights
Create and maintain performance dashboards and reports, translating campaign data into actionable insights and recommendations.
Data-Driven Decision Making
Work regularly with campaign data to support forecasting, performance tracking, and strategic planning.
Creative & Messaging Input
Provide recommendations on ad creative and copy based on historical performance and audience insights.
Team Collaboration & Mentorship
Support and guide junior team members, contributing to a collaborative and high-performing team environment.
Required Qualifications
Paid Media Experience
1–2 years of hands-on experience managing paid campaigns across platforms such as Google Ads and Meta.
Performance Marketing Focus
Demonstrated experience optimizing campaigns for conversions, revenue, or return on ad spend.
Analytical Skills
Ability to interpret data, identify patterns, and make informed decisions to improve campaign outcomes.
Technical Proficiency
Working knowledge of Excel, including functions such as pivot tables, lookups, and basic data analysis.
Communication Skills
Strong written and verbal communication skills, with the ability to clearly present insights and recommendations.
Business Acumen
Understanding of core business and marketing principles, with the ability to align campaigns to client goals.
Education
Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
What Makes You a Strong Fit
You are results-oriented and motivated by performance metrics.
You enjoy working in fast-paced, deadline-driven environments.
You are curious, analytical, and eager to continuously improve your skillset.
You are comfortable managing multiple priorities and client accounts simultaneously.
You are passionate about building a long-term career in performance-driven digital marketing.
Compensation & Benefits
This role offers a competitive compensation structure aligned with experience and demonstrated capability, with multiple levels reflecting growth and progression.
Benefits may include comprehensive health coverage, retirement savings plans with employer contributions, flexible paid time off, and ongoing professional development opportunities.
Additional perks may include hybrid work flexibility, monthly stipends, and a collaborative, team-oriented workplace environment.
Interview Process
The selection process may include assessments designed to evaluate problem-solving ability, analytical thinking, and technical proficiency with tools such as Excel.
This is an opportunity to build expertise in performance marketing while working on campaigns that directly impact business growth and client success.
About Andiamo
Talent Partners for the AI Revolution. As a globally recognized staffing and consulting firm, we specialize in placing the top 2% of technology and go-to-market professionals with the world’s largest and most well-known companies.
For over 20 years, we've maintained the status of tier-one vendor for firms such as Palantir, Amazon, Fluidstack, Bloomberg, Relativity Space, Firefly, MasterCard, Visa, Two Sigma, Citadel, as well as other major financial services firms, elite hedge funds, Google-backed tech start-ups, and major software firms.
Our talent solutions include Permanent Placement, Contract Staffing, Executive Search, and Dedicated Recruiting Services (RPO). Find out more at www.andiamogo.com