What are the responsibilities and job description for the Field Marketing Manager - Events and Retail - Houston position at Andersen Corporation/Renewal by Andersen?
Renewal by Andersen of North Houston has experienced unprecedented growth over the last three years. To maintain this growth and success, we are looking to add another Team Leader to our Non-Traditional Marketing Department. The Direct Marketing team is nationally renowned, has an award-winning leadership team, and has a culture of positivity, success, and teamwork. Renewal by Andersen is the largest window and door manufacturer in North America with a respected reputation for its’ high-quality products and services which are unmatched in the home improvement industry.
\nThe Events and Retail Field Marketing Manager is a leadership position in the Non-Traditional Marketing Department which oversees three types of lead generation strategies while maintaining and exceeding pre-determined key performance indicators. Our lead generation strategies consist of Event Marketing and Retail Marketing. Event Marketing strategies include in-person activations at trade shows, fairs, festivals, sporting events, marquee events, and local community events. Retail Marketing strategies include in-person activations at grocery stores, hardware stores, home décor stores, and other retail-type brick-and-mortar stores. The Events and Retail Field Marketing Manager hires, trains, coaches, and manages a team of 10 - 15 Brand Ambassadors to generate leads and set appointments for our Design Consultant Team, in a cost-effective and efficient manner, while utilizing our Direct Marketing Methodology.
- Recruiting, hiring, training, coaching, and managing a team of 10 – 15 Brand Ambassadors
- Administrative duties including payroll, tracking key performance indicators for team members, and corresponding with management/direct marketing team leaders
- In-Field training, coaching, shadowing Brand Ambassadors
- In-Office training, coaching, teaching Brand Ambassadors
- Meet or exceed skills, attitude, behavior, and results expectations
- Present an exceptional company image
- Sets an example for work ethic, integrity, teamwork, and decorum
- Ensure policies and guidelines are adhered to
- Scheduling and holding weekly/bi-weekly team meetings
- Adhering to key performance indicators, budgeting, and results implications
- Generating leads and setting appointments at events, retail stores, and canvassing
- Working with event coordinators, retail store managers
- 2 – 3 years of events management, retail management, canvassing management, sales management, or marketing management
- Ability to think strategically, with strong project management skills, and attention to detail
- Strong verbal and written communication skills
- Ability to self-manage resources to achieve objectives
- Ability to analyze the effectiveness of events activations, retail store activations, and canvassing activations
- Ability to understand marketing communications, sales promotions, and advertising
- Ability to demonstrate strong leadership skills
- Demonstrated analytic skills
- Demonstrated ability in Microsoft Office programs, especially reports and spreadsheets
COMPETENCIES REQUIRED TO MEET PRIMARY RESPONSIBILITIES:
- Results orientation
- Dynamic
- Business and Customer knowledge
- Problem-solving skills
- Time management and organizational skills
- Assessment and evaluation skills
- Proven sales performance
- Creative
- Confident
- Interpersonal skills
$60,000 - $95,000 a year
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Salary : $60,000 - $95,000