What are the responsibilities and job description for the Integrated Marketing Project Manager position at Anastasia Beverly Hills?
Description
The Integrated Marketing Project Manager is the connective tissue of the brand — the person who turns business needs into organized, on-time, trackable work. This role translates retail and marketing objectives into clear briefs, production schedules, and Asana tasks, and keeps every project moving from a loose business request to a finished, high-quality deliverable.
At its core, this is an organization and communication role. You are not making the creative work yourself; you are the person who makes sure the right work gets made — by the right people, with the right information, on the right timeline. You’ll bridge Account Directors, the Creative Studio, and Marketing, and you’ll do it largely through disciplined calendar management and expert use of Asana.
We’re looking for a project leader who is “all in,” thrives on the ground in our LA studio, thinks top-down about how individual tasks roll up to the total brand, and gets real satisfaction from bringing order to a high-volume, fast-moving environment.
Calendar & Information Management (The Source of Truth)
This role lives for calendars. You will build and maintain the brand’s master planning calendars and keep them clean, current, and easy to read.
This is a workflow management role, not a studio producer role. You are the bridge between retailer and marketing requests and the studio that executes them — responsible for turning each request into a clear, well-detailed Asana task and protecting realistic timelines. To do this well, you need a working understanding of how long different assets take to produce and how the studio’s cadence and workflow operate.
The Integrated Marketing Project Manager is the connective tissue of the brand — the person who turns business needs into organized, on-time, trackable work. This role translates retail and marketing objectives into clear briefs, production schedules, and Asana tasks, and keeps every project moving from a loose business request to a finished, high-quality deliverable.
At its core, this is an organization and communication role. You are not making the creative work yourself; you are the person who makes sure the right work gets made — by the right people, with the right information, on the right timeline. You’ll bridge Account Directors, the Creative Studio, and Marketing, and you’ll do it largely through disciplined calendar management and expert use of Asana.
We’re looking for a project leader who is “all in,” thrives on the ground in our LA studio, thinks top-down about how individual tasks roll up to the total brand, and gets real satisfaction from bringing order to a high-volume, fast-moving environment.
Calendar & Information Management (The Source of Truth)
This role lives for calendars. You will build and maintain the brand’s master planning calendars and keep them clean, current, and easy to read.
- Own the Calendars: Maintain a month-by-month, full-year master calendar for the brand globally, plus marketing activation calendars by retailer (domestic).
- Think Top-Down: Understand how every initiative connects to and affects the total brand, so the calendars reflect real priorities rather than just a running list of tasks.
- Organize Intelligently: Much of the information in this role is repetitive — a large share of recurring tasks are essentially the same work in a new wrapper. Build a system of buckets, tags, and categories so new tasks are sorted cleanly and the team sees a clear, prioritized view instead of an overwhelming wall of near-duplicate tasks.
- Lead Cross-Functional Execution: Serve as the primary project lead for all marketing initiatives, with a heavy emphasis on end-to-end execution of trade marketing calendars for Sephora, Ulta, and other US accounts.
- Asana Mastery: Own the project management workspace. Build timelines, set dependencies, manage workloads, and ensure every task has an owner and a deadline.
- Translate Business Needs: Act as the translator between business stakeholders (Sales/Account leads) and the Creative Studio. Take retail objectives and turn them into clear briefs and actionable production schedules.
This is a workflow management role, not a studio producer role. You are the bridge between retailer and marketing requests and the studio that executes them — responsible for turning each request into a clear, well-detailed Asana task and protecting realistic timelines. To do this well, you need a working understanding of how long different assets take to produce and how the studio’s cadence and workflow operate.
- Workflow & Intake Management: Manage the intake of creative requests and create detailed Asana tasks with all required assets, copy, specs, and deliverable details so the studio can begin work without delays — building each brief around a realistic production timeframe.
- Marketing Toolkit Delivery: Oversee the creation and distribution of “marketing toolkits” for product launches, ensuring the right digital assets, imagery, and education tools reach retailers on time.
- Status & Velocity: Facilitate daily/weekly stand-ups and lead weekly status meetings to unblock the creative team, communicate priorities, risks, and timeline changes, and keep leadership and stakeholders updated on launch readiness.
- Approval Flow: Ensure projects move efficiently through the creative development, review, and approval process.
- Retailer Alignment: Ensure ABH is represented perfectly across every retail environment. You don’t manage production timelines yourself; instead, you make sure creative requests are submitted on time and that the finished marketing materials are uploaded to all retailer e-commerce portals.
- Logistics Coordination: Partner with Education and Events to manage the logistics for in-store animations, sampling programs, and training moments.
- Operational Excellence: Constantly audit and improve the project management workflow to identify bottlenecks and increase team efficiency.
- Budget Tracking (Shared Ownership): You don’t own the full marketing budget — that sits with the marketing and studio heads, whom you’ll partner with closely. You are responsible for maintaining your own retailer and event budgets at a working level: keeping the trade marketing tracker current, ensuring invoices are processed, and tracking spend against the annual plan.
- Experience: 5 years in project management, integrated marketing, or creative operations (Beauty/Prestige/CPG experience is highly preferred).
- Location: Must be based in Los Angeles and able to work onsite as needed.
- Tooling: Asana mastery is essential — you should be comfortable building complex project templates and reporting on team capacity. Beyond Asana, you must also be proficient in Canva, Figma, and Freeform to review, route, and organize creative work.
- Communication & Organization: Exceptional communication and “managing up” skills. You keep stakeholders informed and consistently bring solutions that keep projects on track.
- Production Instinct: You’re wired like someone who has worked in film, live events, or studio production — you intuitively grasp all the moving parts that make up the “full orchestra,” how long each one takes, and how to sequence them so nothing stalls.
- Mindset: An “owner” mentality. You are all-in, detail-oriented, and don’t let things fall through the cracks. You are energized by a fast-paced, high-volume studio environment.
Salary : $95,000 - $115,000