What are the responsibilities and job description for the Brand Marketing Manager, ADHC position at Anaheim Ducks Hockey Club?
The Brand Marketing Manager is responsible for project management within the division—planning, managing, and executing end-to-end initiatives and campaigns that drive brand awareness, engagement, equity, and established outcomes for the Anaheim Ducks—in support of the Director, ADHC Brand Marketing, and the rest of the Marketing team. It maintains brand integrity across all touchpoints, develops creative marketing campaigns in partnership with internal teams, and manages media planning to drive visibility and awareness.
The position serves as a central hub for cross-functional collaboration, working closely with departments such as creative, sales, digital, partnerships, ticketing, and communications to execute integrated marketing efforts. It also works to establish and maintain brand standards, asset governance, and approval processes while supporting content partners with compliant, on-brand materials that enhance the Club’s perception, cohesion and business outcomes.
Additionally, the role leverages data and research to track brand health, inform strategy and provide guidance to senior leadership.
This is a full-time, exempt position within the Anaheim Ducks Marketing department responsible for Ducks brand marketing initiatives inclusive of those for Honda Center Premium Seating. This role is in-person in Anaheim.
Responsibilities
- Plan, manage, and execute Anaheim Ducks marketing and brand campaigns, merchandise and product launches, and seasonal initiatives, ensuring alignment with the Club’s vision and strategy
- Maintain brand documentation and ensure its accessibility across internal and external content partners
- Maintain a streamlined brand asset approval process across product lines, marketing materials, fan communications, community presence and other assets and touchpoints pertaining to the Anaheim Ducks
- In conjunction with the Director, ADHC Brand Marketing, work with in-house Creative and (video) Production teams to coordinate and manage the creative process for Ducks brand development in Sales, Premium Seating and Marketing materials
- Provide copy guidance and brand-driven briefs across multiple departments and their unique initiatives to ensure a consistent voice across various touchpoints
- Manage media planning, buying and promotions for the Club, ensuring prominent brand visibility and awareness in Southern California
- Collaborate with a wide variety of functional areas—including web/digital, creative, partnerships, Premium Seating, ticketing, retention, public relations, broadcasting, merchandise and operations—to execute specific marketing initiatives
- Partner with CRM and Business Intelligence teams to translate fan insights into targeted brand campaigns, set and track brand health metrics and review campaign ROI to drive ongoing optimization and creative iteration
- Work with the Director, ADHC Brand Marketing, to conduct periodic brand research
- Create visually engaging and strategically sound presentation decks for internal and external stakeholders, including campaign briefs, brand updates, project recaps and executive summaries
- Provide advice and counsel to senior business leaders about data-driven strategic opportunities to grow the Ducks’ brand
- Manage marketing budgets for events and campaigns, ensuring effective resource allocation and spend tracking for reporting
- Collaborate with brand marketing peers within the district (OCVIBE) to identify opportunities for cross-collaboration and integration
- Perform other tasks, projects, and responsibilities as assigned
Qualifications
- Bachelor’s degree or equivalent; preferably in marketing, business or another relevant field
- 3–5 years of relevant experience; prior experience in the sports or events industry and/or media buying is ideal
- Experience with and passion for hockey is a major benefit, as is a passion for our community and locale
- Interest in knowing the ins and outs of our arena, organization and fanbase is critical; must be a self-starter ready to immerse themselves in the brand
- Demonstrated strength in marketing with success in creative content/event marketing and brand positioning/development
- Demonstrated leadership in detail-oriented project and brand management; experience with project management software or similar workflow tools is a must (e.g., Asana, Monday, Jira)
- Excellent written and verbal communication skills; robust copywriting know-how; past brief-writing experience
- Robust organizational and teamworking skills with the ability to multi-task and problem-solve in a fast-paced sports landscape
- Proven ability to take creative initiatives and ground them in the brand’s strategy, back them up with strong business cases and translate them to relevant groups (creative briefs, sales reports, etc.)
- Proficiency in Microsoft Office suite and familiarity with Microsoft Apps required
- Prior WYSIWYG editor/web CMS experience preferred
- Proficiency in Adobe Suite and/or experience with vector design preferred
- Must be able to work a flexible schedule, including home games and other events on nights, weekends and holidays as required
Knowledge, Skills and Experience
Education - Bachelor's Degree
Experience Required - 3-5 Year
This position is on-site.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.