What are the responsibilities and job description for the Content and Campaign Marketing Specialist position at ampliFI Loyalty Solutions?
Overview
ampliFI is looking for a versatile, execution-focused marketer who thrives at the intersection of content strategy, digital campaigns, and brand storytelling. As our Content & Campaign Marketing Specialist, you will own the full content lifecycle—from brief to publication—while also driving paid media campaigns and channel performance across our key B2B marketing channels.
You’ll serve as ampliFI’s primary writer and content engine, translating complex financial and loyalty concepts into clear, compelling narratives for executives and decision-makers. This role is equal parts storyteller and executor: you’ll produce the content and run the campaigns that distribute it.
This is an ideal role for a marketer with 3–5 years of hands-on experience who wants broad ownership across content, paid media, email, social, and analytics—and is ready to grow with a team building something meaningful in the loyalty and fintech space.
Candidates with experience in related roles or transferable skill sets, such as Content Marketing Specialist, Content Strategist, Marketing Communications Specialist, Brand Content Specialist, B2B Content Writer, Copywriter, or Demand Generation Specialist with strong content development experience are also encouraged to apply.
Key Responsibilities
Content Ownership & Creation
This role involves sitting or standing for extended periods, using computers, phones, and other office equipment. Visual acuity and manual dexterity are needed for reading documents and handling materials. Occasional lifting of items up to 20 lbs. and frequent phone communication is required.
Other Duties
Duties, responsibilities, and activities are not all encompassing and may change at any time with or without notice. To perform this job successfully, an individual must be able to satisfactorily carry out each essential duty. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions
The compensation range listed below represents the potential salary for this role at the time of posting. However, the final salary may be higher or lower than the stated range, and this range may be adjusted in the future. An employee’s placement within the salary range will depend on various factors, including but not limited to relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any applicable collective bargaining agreements, and the needs of the business or organization. The salary range for this role is $75,000 to $80,000 per year.
About AmpliFI
At ampliFI Integrity guides every decision, Curiosity drives innovation, and Advocacy ensures we always put our clients and teammates first. We foster a supportive, fun workplace where your contributions are valued, and your growth is encouraged.
ampliFI provides fully outsourced, customized credit and debit card loyalty programs exclusively focused on banks and credit unions nationwide. For nearly two decades, we have delivered compelling rewards programs, unique earn and burn opportunities and card-linked programs to leverage merchant funded offers. Here at ampliFI, we are always looking for more great people to be a part of the relentless pursuit of excellence in everything we do.
Benefits And Perks
ampliFI is looking for a versatile, execution-focused marketer who thrives at the intersection of content strategy, digital campaigns, and brand storytelling. As our Content & Campaign Marketing Specialist, you will own the full content lifecycle—from brief to publication—while also driving paid media campaigns and channel performance across our key B2B marketing channels.
You’ll serve as ampliFI’s primary writer and content engine, translating complex financial and loyalty concepts into clear, compelling narratives for executives and decision-makers. This role is equal parts storyteller and executor: you’ll produce the content and run the campaigns that distribute it.
This is an ideal role for a marketer with 3–5 years of hands-on experience who wants broad ownership across content, paid media, email, social, and analytics—and is ready to grow with a team building something meaningful in the loyalty and fintech space.
Candidates with experience in related roles or transferable skill sets, such as Content Marketing Specialist, Content Strategist, Marketing Communications Specialist, Brand Content Specialist, B2B Content Writer, Copywriter, or Demand Generation Specialist with strong content development experience are also encouraged to apply.
Key Responsibilities
Content Ownership & Creation
- Serve as ampliFI’s lead writer, producing high-quality content across channels, including social media, blogs, newsletters, case studies, whitepapers, and sales materials
- Own content from brief through final delivery, ensuring accuracy, clarity, and alignment with brand voice
- Partner with design to develop visually compelling, on-brand assets
- Proactively identify content needs and bring forward recommendations based on business priorities
- Support internal communications to ensure clarity and consistency across the organization
- Own execution of B2B marketing campaigns and promotional initiatives from planning through launch
- Manage timelines, assets, and cross-functional coordination to ensure projects are delivered on time and at a high standard
- Execute content distribution across key channels (LinkedIn, website, email, etc.)
- Identify gaps, follow up with stakeholders, and keep initiatives moving without delays
- Execute Google Ads campaigns, including setup, asset coordination, keyword alignment, and performance monitoring
- Apply established frameworks to efficiently build and optimize monthly campaigns
- Support LinkedIn Ads campaigns, including creative coordination and campaign setup
- Monitor paid media performance and make data-driven optimizations to improve results over time
- Develop and publish thought leadership content that supports ampliFI’s positioning in financial services and loyalty (case studies, blogs, LinkedIn newsletters, etc.)
- Synthesize competitive research, industry insights, and product capabilities into relevant, performance-driven content
- Take initiative in identifying topics, angles, and opportunities to strengthen ampliFI’s voice in the market
- Maintain and update website content to improve clarity, engagement, and SEO/AI search performance
- Track and report on content and campaign performance across key channels (website, social, paid media, competitor benchmarking)
- Monitor performance trends and proactively recommend optimizations
- Use data to refine messaging, content, and campaign execution over time
- Bachelor’s degree in Marketing, Communications, or a related field—or equivalent experience
- 3–5 years of experience in B2B content marketing, digital marketing, or a related role
- Hands-on experience managing Google Ads campaigns
- Exceptional writing and editing ability, with strong storytelling skills and the ability to adapt tone and style across formats
- Experience creating and executing campaigns that drive measurable growth and engagement
- Proficiency with digital marketing tools (Google Analytics, Google Ads, WordPress)
- Superior organizational skills with the ability to manage multiple projects and deadlines without losing focus or accuracy
- Experience with LinkedIn Ads or other paid social platforms
- Background in financial services, payments, fintech, or loyalty/rewards
- Familiarity with Adobe Creative Cloud
- Experience working in a lean marketing team with broad ownership across multiple channels
- A self-starter who takes ownership and drives work forward independently
- Equally comfortable writing a whitepaper and setting up an ad campaign
- Detail-oriented with a high standard for accuracy and quality
- A proactive communicator who identifies gaps and keeps projects moving
- Collaborative and able to work effectively across cross-functional teams, including Product, Sales, and Design
- Motivated by building brand presence and seeing measurable marketing outcomes
- Thrives in a fast-paced environment with multiple concurrent deadlines and shifting priorities
- Consistent delivery of high-quality, error-free content aligned with brand voice
- On-time execution of campaigns and content deliverables across channels
- Measurable improvement in content engagement and channel performance (LinkedIn, website, email)
- Performance and optimization of paid media campaigns (Google Ads and LinkedIn Ads)
- Contribution to increased brand visibility, content reach, and marketing-driven engagement
- Positive internal stakeholder feedback on clarity, consistency, and reliability of deliverables
- Candidates in the local area will follow a hybrid onsite schedule Tuesday–Thursday each week at ampliFI’s corporate office in Naperville, IL.
- Candidates located outside the area may be considered for remote work opportunities and require residency in one of the following states AZ, CO, FL, GA, IL, IN, MA, MT, NC, NE, NH, NJ, NY, OH, PA, SC, TX, UT, VA, or WI.
This role involves sitting or standing for extended periods, using computers, phones, and other office equipment. Visual acuity and manual dexterity are needed for reading documents and handling materials. Occasional lifting of items up to 20 lbs. and frequent phone communication is required.
Other Duties
Duties, responsibilities, and activities are not all encompassing and may change at any time with or without notice. To perform this job successfully, an individual must be able to satisfactorily carry out each essential duty. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions
The compensation range listed below represents the potential salary for this role at the time of posting. However, the final salary may be higher or lower than the stated range, and this range may be adjusted in the future. An employee’s placement within the salary range will depend on various factors, including but not limited to relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any applicable collective bargaining agreements, and the needs of the business or organization. The salary range for this role is $75,000 to $80,000 per year.
About AmpliFI
At ampliFI Integrity guides every decision, Curiosity drives innovation, and Advocacy ensures we always put our clients and teammates first. We foster a supportive, fun workplace where your contributions are valued, and your growth is encouraged.
ampliFI provides fully outsourced, customized credit and debit card loyalty programs exclusively focused on banks and credit unions nationwide. For nearly two decades, we have delivered compelling rewards programs, unique earn and burn opportunities and card-linked programs to leverage merchant funded offers. Here at ampliFI, we are always looking for more great people to be a part of the relentless pursuit of excellence in everything we do.
Benefits And Perks
- Competitive pay plus 401(k) with employer match
- Medical, dental, vision, and life insurance
- Voluntary café plans, including voluntary life, accident, hospital, critical care, and parking/transit options
- Tuition Reimbursement
- Paid time off, company holidays, and parental leave
- Employee Assistance Program
- Hybrid work environment with flexible hours
- Onsite perks including gym access and snacks
- Employee recognition programs celebrating milestones and achievements
- Growth opportunities within a supportive, team-oriented environment
Salary : $75,000 - $80,000