What are the responsibilities and job description for the Marketing Manager (Finance Division) position at Ampleo?
About Ampleo
Cross-Functional Leadership and Execution to Fuel Growth
We provide the expertise to accelerate your business at every stage and in every function.
Since 1996, Amplēo has helped thousands of businesses grow through on-demand finance leadership, starting with fractional CFOs and outsourced controllers. What began as strategic financial support has evolved into a complete suite of cross-functional services.
Today, Amplēo delivers embedded expertise in finance, HR, marketing, turnaround and restructuring, sales tax, and business valuation. Our professionals integrate directly into your team to provide both strategic insight and hands-on execution, helping you achieve meaningful results faster.
We don’t just advise. We help you move, build, and win.
Position Summary
The Marketing Manager is the primary marketing lead for one or more Amplēo divisions. The primary goal of this role is to drive revenue by generating qualified demand (MQLs) and supporting sales conversion.
The Marketing Manager ensures tight alignment between division leadership and the Amplēo Group Head of Marketing while turning strategy into execution. They own the division marketing plan, manage marketing and BD budgets, coordinate execution through shared services, and are accountable for performance against marketing and sales goals.
This is a hands-on role that requires both leadership and execution. This position will handle end-to-end fulfillment activities on behalf of our fCFO partners, ensuring timely and accurate delivery of services.
Key Responsibilities:
- Develop and own the division marketing plan aligned with revenue and growth objectives
- Maintain alignment between division leadership and Amplēo marketing leadership
- Define and maintain the ideal customer profile (ICP), positioning, and core messaging
- Translate business priorities into clear, executable marketing initiatives
- Manage and execute marketing campaigns and initiatives end-to-end
- Coordinate deliverables across shared services teams (web, creative, content, demand generation, and business development)
- Sequence and track work to ensure timely delivery of projects
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Manage projects within ClickUp and maintain visibility across stakeholders
Manage marketing and business development budgets and adjust spend based on performance and pipeline impact - Monitor and manage key performance metrics including MQL volume, conversion rates, cost per lead, customer acquisition cost, and campaign/channel performance
- Provide regular reporting on results, risks, and recommended adjustments
- Ensure consistency across marketing and sales materials
- Contribute to development and refinement of marketing content as needed
- Lead weekly Marketing/BD syncs with division leadership and shared services partners
- Provide weekly updates to the growth team on marketing performance and project status
- Collaborate effectively within a shared-services, matrixed environment
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 5–7 years of progressive marketing experience
- Highly organized, accountable, and metrics-driven
- Strong project management, budgeting, and negotiation skills.
- Excellent communication and leadership abilities.
- Ability to work under pressure and manage multiple events simultaneously.
- Proficiency in event management software and marketing tools, especially HubSpot.
- This role is limited to candidates residing in Utah due to operational, payroll, and compliance requirements. Applicants who do not currently reside in Utah will not be considered.
Benefits
- Flexible PTO
- Medical, dental, and vision insurance with FSA options
- Company-paid life insurance
- Paid parental leave
- 401(k) with company match
- Professional development opportunities
- 12 paid holidays off