Global Digital Content/Commerce Manager

About the Company

AMOREPACIFIC Holdings is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission — "We make A MORE beautiful world" — we’ve taken each step with purpose, believing that our work contributes to a brighter, more beautiful future. Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do. To bring this vision to life, we are committed to five core principles:

At AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.

AMOREPACIFIC Marketing

[Leading Beauty Trends]

Identify and shape emerging beauty trends, working together to lead the global beauty landscape.

[Grow as a Global Marketing Expert]

Experience the full spectrum of marketing—from product development to marketing communications and retail activation. Move the hearts of customers around the world with the unique vision of beauty that Amorepacific delivers.

[Borderless Marketing Experiences]

Collaborate with global ambassadors and partners, and create innovative content across offline and digital channels.

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About the Role

As Manager of Global Digital Creative Strategy, you'll be a core member of the team building Laneige's digital creative center of excellence. You'll help develop campaigns and content strategies that are native to digital — built to perform on TikTok, Amazon, brand.com, and retailer environments worldwide. You will be tasked with translating them into frameworks that regional markets can activate with confidence. This is a role for someone who understands the craft behind content that works: why one video gets traction and another doesn't, what makes a product page convert, how a campaign can feel locally resonant while being globally coherent. You'll work closely with the Director and partner cross-functionally with creative, brand, and regional teams.

Why This Role Matters

This role is critical to unlocking Laneige’s growth in global markets within digital channels (both retail and community). Scaling growth on digital channels will result in halo growth in physical locations as well, so it’s crucial we drive excellence here.

Location

• Based in Los Angeles (Hybrid)
• Ability to collaborate across global time zones

Responsibilities

[Campaign & Content Strategy]

• Support the development of global digital-first campaign strategies, with responsibility for building out the content frameworks and platform-specific strategies within each campaign.
• Develop content strategies across TikTok (organic and Shop), Instagram, YouTube, Amazon, brand.com, and retailer.com — with a clear rationale for what gets made, in what format, and for which platform.
• Build activation toolkits and market-ready playbooks that regional teams can use to localize and execute global campaigns.
• Act as a digital strategy resource for regions without dedicated TikTok Shop, Amazon, or e-commerce content capability.

[Discoverability & Platform Performance]

• Bring platform and algorithm expertise to the content strategy process — ensuring discoverability considerations (SEO, social algorithms, Amazon search) are built into campaign strategy from the start.
• Partner with the copywriter and creative team to brief content with the right platform context, format specs, and performance objectives.
• Track platform updates and content performance trends; bring relevant insights and recommendations to the team on an ongoing basis.

[E-Commerce Content Strategy]

• Contribute to content strategies for brand.com, retailer.com, and marketplace environments — including PDP strategy, A content direction, and platform-specific storytelling.
• Ensure e-commerce content strategy is aligned with the broader campaign while meeting platform-specific performance standards.

[Cross-Functional & Regional Coordination]

• Coordinate with regional marketing teams to support campaign activation, answer strategic questions, and gather local insights that improve future global strategy.
• Collaborate with brand, creative, media, and retail partners to ensure content strategy is integrated across all touchpoints.
• Support communication and alignment with Seoul HQ on digital priorities and campaign rollouts.

Qualifications

• 4–6 years in digital marketing, content strategy, or creative strategy, ideally within beauty or a consumer lifestyle brand.
• Strong working knowledge of how content performs across TikTok, Instagram, YouTube, Amazon, and DTC environments (including platform algorithm basics and content best practices).
• Familiarity with SEO/AI search, Amazon search, and e-commerce content (PDP, A content). You don't need to be a technical SEO specialist, but you understand how discoverability works and how to design for it.
• Experience working within or alongside global or multi-market organizations is a strong plus.
• Highly organized, with the ability to manage multiple campaigns and workstreams across regions and time zones.
• Strong written and verbal communicator (able to translate strategy into clear creative direction and regional guidance).
• Genuine curiosity about where digital content and commerce are going.

Required Skills

• Strong commercial mindset with key digital traffic and conversion drivers: Social (paid/organic), Display, Amazon, Retailer.com, and DTC.
• Data-driven and analytical approach to content optimization.
• Hands-on execution capability with strong attention to detail.
• Ability to manage multiple stakeholders across global and local teams.
• Strong understanding of: Digital ecosystem, Ecommerce content and conversion, Paid digital channels.

Pay range and compensation package

We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.

Equal Opportunity Statement

We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process.