Brand Marketing Manager

About IOPE

IOPE is a pioneering skincare brand under Amorepacific, grounded in advanced bioscience and cutting-edge skin research. IOPE is known for its innovation-first approach to beauty and its commitment to high-performance skincare solutions. We are looking for a strategic, analytical, and creative marketing leader to drive growth and brand equity in the U.S. market.

Position Summary

The Manager of Brand Marketing will lead the development and execution of IOPE’s U.S. marketing strategy across product launches, brand campaigns, retail marketing, and seasonal planning. This person will serve as a key point of contact between global and local teams, working cross-functionally to drive brand awareness, engagement, and revenue. The ideal candidate is results-oriented, detail-driven, and passionate about translating brand DNA into compelling consumer experiences.

Key Responsibilities

Strategic Planning

• Develop annual and seasonal brand plans in alignment with global strategy and local market goals
• Lead go-to-market strategy & execution for new product launches and hero franchise support
• Analyze market trends, competitive landscape, and consumer insights to identify growth opportunities

Retail & Channel Marketing

• Lead channel-specific marketing strategies across key retail partners and platforms (online and in-store)
• Develop retailer marketing plans, including launches, tentpoles, promotions, sampling, and merchandising initiatives
• Serve as the primary marketing point of contact for retailer teams, managing timelines, asset delivery, and execution
• Coordinate with Sales and Retail partners to ensure alignment on product storytelling, brand priorities, and commercial objectives
• Support Digital team as needed to ensure optimal brand and produce representation on e-commerce sites

Campaign Development & Execution

• Own brand-led campaign strategy and execution across retail, e-commerce, and owned brand touchpoints (excluding social, PR, and influencer execution)
• Partner with Integrated Communications, Creative, and Digital teams to bring campaigns to life across all channels
• Collaborate with the global marketing team on asset localization and U.S.-specific needs

Performance Analysis

• Track and analyze performance KPIs across brand campaigns, product launches, and channel marketing initiatives
• Monitor retailer and channel performance to assess effectiveness and identify optimization opportunities
• Deliver regular reporting and actionable insights to inform future plans

Cross-Functional Collaboration

• Work closely with Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand execution
• Serve as the U.S. brand champion for IOPE in internal and external meetings
• Serve as a key brand partner to Sales, ensuring marketing strategies support overall business goals

Key Experience and Skills

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 5–7 years of brand marketing experience, ideally in the beauty, skincare, or consumer goods industry
• Proven experience leading campaigns from strategy through execution
• Strong analytical and project management skills with attention to detail
• Clear communicator and natural collaborator across departments and cultures
• Ability to manage multiple priorities in a fast-paced environment
• Passion for skincare and beauty

Preferred Skills

• Experience working with or within global/Korean beauty brands
• Strong understanding of U.S. retail landscape (Sephora, Ulta, Amazon, etc.)
• Experience leading day-to-day retailer relationships
• Comfort using performance and consumer data to inform decisions
• Proficiency in Korean is a plus, but not required

Company Benefits

• Medical, Dental, and Vision Insurance
• HSA Employer Contributions and FSA Options
• 401k Participation with company matching.
• Discount on all APUS Brands Products
• Gratis Program - Gift box with top selling products, twice a year
• Paid Maternity Leave
• Short Term and Long Term Disability Insurance
• Paid Time Off: Vacation / Personal days / Sick days
• Company offered Mental Counseling for all employees
• Office-closed holidays and floating holidays
• Company sponsored events
• Education assistant Program
• Employee Referral Program

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.