What are the responsibilities and job description for the Digital Marketing Manager position at Amneal?
Description:
Reporting to the Senior Director, Institutional Marketing & Sales Operations, the Digital Marketing Manager will help develop, deploy, and optimize subscriber acquisition campaigns for the Amneal Direct Portal. This role manages digital campaigns across email, SEM, paid social, display retargeting, and content marketing networks while overseeing the creation of marketing assets. The manager will track and report on campaign performance, analyze data across advertising and customer platforms, and deliver actionable insights. They will also lead onsite acquisition tactics and optimize campaigns through testing strategies, partnering with vendors as needed.
Essential Functions:
- Monitor, analyze and report on the performance of digital marketing campaigns, using data from ad platforms for reporting views, often presented in spreadsheets and decks, pulling in campaign data from advertising, analytics and customer data platforms to analyze, interpret and present campaign/acquisition learnings.
- Manage the collective onsite customer acquisition tactics, onsite marketing solutions and house advertising inventory.
- Experience optimizing campaigns via A/B and multivariate testing of creative, landing pages, media buying and audience targeting
- Work with vendors who support various marketing/acquisition channels
Qualifications:
Education:
- Bachelors Degree (BA/BS) Business, Marketing, Communications or a related field - Required
Experience:
- 5 years or more in Digital marketing/eCommerce, with a strong track record in pharmaceuticals, healthcare, or a related industry.
Skills:
- Competent knowledge of the pharmaceutical industry in Digital/eCommerce channels - Proficient
- Competency with presentation decks (PowerPoint, Google Slides), website analytics (Google Analytics or Adobe Analytics) and spreadsheets (Microsoft Excel and Google Docs) - Proficient
- Sound understanding of digital and social media advertising. - Proficient
- Sound understanding of digital marketing technology aspects and conventions (e.g. ad serving, creative tracking, etc). - Proficient
The base salary for this position ranges from $130,000 to $145,000 per year. In addition, Amneal offers a short-term incentive opportunity, such as a bonus or performance-based award, with this position within the first 12 months. Amneal ranges reflect the Company’s good faith estimate of what Amneal reasonably believes that it will pay for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors, including but not limited to, qualifications, experience, geographic location and other relevant skills.
At the heart of our Total Rewards commitment is a comprehensive, flexible and competitive benefits program for eligible positions that enables you to choose the plans and coverage that meet your personal needs. This includes above-market, diverse and robust health and insurance benefits to meet the varied needs of our employees as well as a significant 401(k) matching contribution to help our employees save for retirement. We also promote employee well-being with programs that help you enjoy your career alongside life’s many other commitments and opportunities.
Salary : $130,000 - $145,000