What are the responsibilities and job description for the Digital Marketing Manager position at Amneal Pharmaceuticals?
Job Description
Description:
Reporting to the Senior Director, Institutional Marketing & Sales Operations, the Digital Marketing Manager will help develop, deploy, and optimize subscriber acquisition campaigns for the Amneal Direct Portal. This role manages digital campaigns across email, SEM, paid social, display retargeting, and content marketing networks while overseeing the creation of marketing assets. The manager will track and report on campaign performance, analyze data across advertising and customer platforms, and deliver actionable insights. They will also lead onsite acquisition tactics and optimize campaigns through testing strategies, partnering with vendors as needed.
Essential Functions:
Education:
At the heart of our Total Rewards commitment is a comprehensive, flexible and competitive benefits program for eligible positions that enables you to choose the plans and coverage that meet your personal needs. This includes above-market, diverse and robust health and insurance benefits to meet the varied needs of our employees as well as a significant 401(k) matching contribution to help our employees save for retirement. We also promote employee well-being with programs that help you enjoy your career alongside life’s many other commitments and opportunities.
About Us
Amneal is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local laws. If you require a reasonable accommodation to complete the application process or to participate in any part of the hiring process, please contact us at accommodations@amneal.com . Requests will be handled confidentially and in accordance with applicable laws.
Description:
Reporting to the Senior Director, Institutional Marketing & Sales Operations, the Digital Marketing Manager will help develop, deploy, and optimize subscriber acquisition campaigns for the Amneal Direct Portal. This role manages digital campaigns across email, SEM, paid social, display retargeting, and content marketing networks while overseeing the creation of marketing assets. The manager will track and report on campaign performance, analyze data across advertising and customer platforms, and deliver actionable insights. They will also lead onsite acquisition tactics and optimize campaigns through testing strategies, partnering with vendors as needed.
Essential Functions:
- Monitor, analyze and report on the performance of digital marketing campaigns, using data from ad platforms for reporting views, often presented in spreadsheets and decks, pulling in campaign data from advertising, analytics and customer data platforms to analyze, interpret and present campaign/acquisition learnings.
- Manage the collective onsite customer acquisition tactics, onsite marketing solutions and house advertising inventory.
- Experience optimizing campaigns via A/B and multivariate testing of creative, landing pages, media buying and audience targeting
- Work with vendors who support various marketing/acquisition channels
Education:
- Bachelors Degree (BA/BS) Business, Marketing, Communications or a related field - Required
- 5 years or more in Digital marketing/eCommerce, with a strong track record in pharmaceuticals, healthcare, or a related industry.
- Competent knowledge of the pharmaceutical industry in Digital/eCommerce channels - Proficient
- Competency with presentation decks (PowerPoint, Google Slides), website analytics (Google Analytics or Adobe Analytics) and spreadsheets (Microsoft Excel and Google Docs) - Proficient
- Sound understanding of digital and social media advertising. - Proficient
- Sound understanding of digital marketing technology aspects and conventions (e.g. ad serving, creative tracking, etc). - Proficient
At the heart of our Total Rewards commitment is a comprehensive, flexible and competitive benefits program for eligible positions that enables you to choose the plans and coverage that meet your personal needs. This includes above-market, diverse and robust health and insurance benefits to meet the varied needs of our employees as well as a significant 401(k) matching contribution to help our employees save for retirement. We also promote employee well-being with programs that help you enjoy your career alongside life’s many other commitments and opportunities.
About Us
Amneal is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local laws. If you require a reasonable accommodation to complete the application process or to participate in any part of the hiring process, please contact us at accommodations@amneal.com . Requests will be handled confidentially and in accordance with applicable laws.
Salary : $130,000 - $145,000