Marketing Director

Company Overview

Amerifab International Inc is a leading manufacturing unit located in North Carolina, recognized for its quality products and endorsed by Wyndham Worldwide and other leading Hospitality groups. Our commitment to excellence and innovation drives our operations as we strive to meet the needs of our clients.

Summary

We are seeking a dynamic Director of Marketing to join our team at Amerifab International Inc. In this pivotal role, you will lead our marketing strategies and initiatives, driving brand awareness and growth within the manufacturing sector. This position is crucial for aligning our marketing efforts with our business objectives.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
• Oversee digital marketing campaigns across various platforms to drive engagement and sales.
• Utilize analytics to measure performance and optimize marketing efforts effectively.
• Manage advertising budgets, ensuring efficient allocation of resources for maximum ROI.
• Collaborate with product management teams to align marketing strategies with product launches.
• Lead a team of marketing professionals, fostering a culture of creativity and innovation.

Requirements

• Proven experience in a senior marketing role, preferably within the Hospitality industry.
• Strong knowledge of digital marketing tools and techniques, including SEO and PPC.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with Adobe Creative Suite is preferred but not mandatory.
• Experience with WordPress or similar content management systems is a plus.
• Strong leadership skills with a track record of managing successful teams.

JOB DESCRIPTION AND DUTIES

Expected to be able to create marketing flyer designs and convey promotion with proper terminology and understanding of product vs market.

Must be familiar with Website and Online marketing strategies such as google keywords, ads, and search aids that will help produce increase in proper engagements via website.

Needs to be capable of learning different products and conveying proper marketing and advertisements that fit the context of promotion or marketing strategies.

Proficiency in marketing design and professional looks of physical and digital mailers, social media & digital marketing graphics.

Needs to work alongside design department and sales to effectively produce and convey marketing objectives for different brand focused and product focused promotions and advertising.

Able to utilize and source email list and current database. As well as replenishing these lists of emails to maintain effectiveness of marketing objectives.

Track our outreach efforts and help promote successful growth and expansion of these efforts.

WORK FLOW AND DAY TO DAY RESPONSIBILITIES

- Content Planning, Designing, and Posting on all social media for both brands.

- Sharing on 15 Facebook groups as well as two brands (Choice & Wyndham)

- Finding and applying for new groups to share promos and flyers within.

- Sharing inquiries via mail for both brands to Sales Reps.

- Email Marketing

- Clearing on our website of old info or insufficiencies.

- Reviewing bounce rate from mailing lists and resending & refreshing those lists.

- Website data uploading (events, photos, pages)

- Google Ads (create and maintain daily campaigns)

- Monthly calls with Google Ads manager for improvements in Ad goals.

- LinkedIn sharing blog posts.

- Wix website clean up (removing inactive, and bounced contacts)

- Website image uploading and site structure updates.

- Finding and sourcing new contact database companies, negotiating and executing purchase of these lists.

- Quarterly and Annual reporting for progress in Marketing efforts.

Job Type: Full-time

Pay: $45,000.00 - $70,000.00 per year

Benefits:

• Paid time off

Schedule:

• Day shift
• Monday to Friday

Ability to Commute:

• High Point, NC 27263 (Required)

Ability to Relocate:

• High Point, NC 27263: Relocate before starting work (Required)

Work Location: In person

Salary : $45,000 - $70,000