What are the responsibilities and job description for the Athletics Marketing Specialist position at American International College?
About Company:
Join a Community That Transforms Lives — Welcome to American International College
About the Role:
The Athletics Marketing Specialist plays a pivotal role in promoting and enhancing the visibility of the educational institution's athletic programs across various platforms. This position is responsible for developing and executing strategic marketing campaigns that engage students, alumni, and the broader community to support athletic events and initiatives. The specialist will collaborate closely with coaches, athletic directors, and external partners to create compelling content and promotional materials that highlight team achievements and upcoming events. By leveraging data-driven insights and market trends, the role aims to increase attendance, sponsorship opportunities, and overall brand awareness of the athletics department. Ultimately, the Athletics Marketing Specialist contributes to building a strong, positive reputation for the institution’s sports programs, fostering school spirit and community involvement.
Responsibilities:
- Provide marketing support to the AIC Athletics department including designing/drafting communications and marketing materials, with a focus on web, social, and digital content.
- Serve as the primary content manager and lead for AIC's athletic social media accounts, including individual teams
- Manage media day activities for athletic programs, including scheduling and content generation
- Serve as a liaison between Marketing and Communications and the Athletics department: evaluating needs, attending staff meetings, and managing athletics communication projects.
- Develop promotions for gameday activities to drive fan engagement and attendance
- Track key performance indicators (KPIs) of social media and promotional activities for effectiveness
- Serve as a brand manager for the Athletics department, ensuring brand compliance on communications materials for all platforms.
- Provide general support to the Marketing and Communications office, occasionally assisting with non-athletics projects and events.
- Other duties as assigned.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
- At least 2 years of experience in marketing, preferably within the sports or educational sector.
- Proficiency in digital marketing tools, including social media platforms, email marketing software, and content management systems.
- Strong written and verbal communication skills with the ability to create engaging content.
- Ability to work collaboratively with diverse teams and manage multiple projects simultaneously.
Preferred Qualifications:
- Experience working in collegiate athletics or educational institutions.
- Knowledge of graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Familiarity with video production and editing tools to create multimedia content.
- Demonstrated success in securing sponsorships or partnerships.
- Understanding of data analytics platforms to measure marketing effectiveness.
Skills:
The Athletics Marketing Specialist utilizes strong communication skills daily to craft compelling narratives that resonate with various stakeholders, including students, alumni, and community members. Proficiency in digital marketing tools enables the specialist to manage social media campaigns, update websites, and execute email marketing strategies that drive engagement and attendance. Analytical skills are essential for interpreting campaign data and adjusting tactics to maximize impact and return on investment. Collaboration and interpersonal skills facilitate effective coordination with coaches, athletes, and external partners to ensure consistent and accurate messaging. Additionally, creativity and attention to detail are applied in designing promotional materials and events that enhance the visibility and reputation of the athletics programs.