Marketing Director

We’re seeking a strategic, results-driven Marketing Director to lead the marketing efforts across two mission-aligned brands: The American Institute of Certified Tax Planners (AICTP) and Think Outside the Tax Box (TOTTB). This role blends visionary thinking with tactical execution, overseeing a lean, high-performing marketing team of three and coordinating a wider network of freelance creatives and contractors. In this role, you’ll serve as both strategic architect and hands-on marketing leader, guiding your team across digital campaigns, public engagement, affiliate promotions, and brand visibility.

You’ll be responsible for owning the multi-channel marketing strategy from paid digital campaigns to offline outreach, while shaping integrated funnels that span awareness, nurture, conversion, and retention. This role requires both analytical insight and creative leadership, as well as strong team mentorship and cross-departmental collaboration.

This is a key leadership role for someone who thrives in an entrepreneurial, performance-driven environment and wants to make a measurable impact on revenue, brand visibility, and audience growth.

This is a unique opportunity for a marketing leader who excels at balancing creative vision with operational execution, and who thrives in a fast-paced, entrepreneurial environment. You’ll play a pivotal role in growing both our audience and our impact, while shaping the voice, visibility, and success of two national brands at the forefront of tax strategy and education.

Key Responsibilities

Strategic Leadership & Team Development

· Manage and mentor a 3-person internal team: Digital Marketing Associate, Marketing Coordinator, and Graphic Designer.

· Set team goals and KPIs; lead weekly marketing standups and project sprints.

· Create accountability frameworks and timelines to ensure on-time, high-quality delivery of campaigns.

· Foster a collaborative, agile, and creative environment that supports innovation and professional growth.

Campaign Strategy & Execution

• Design and manage an integrated annual marketing calendar for both AICTP and TOTTB.
• Lead strategic planning for launches, seasonal promos, affiliate campaigns, email funnels, and win-back efforts.
• Oversee execution of multi-platform digital campaigns including paid media, organic channels, landing pages, SMS, email automation, and webinars.
• Develop and execute post-event and post-appearance funnels tied to speaking engagements, podcasts, or conferences.
• Ensure branding and messaging consistency across all customer touchpoints and campaigns.

Lead Generation, Funnels, and Advertising

• Guide development of full-funnel advertising strategies—awareness, nurture, retargeting, conversion, and retention.
• Collaborate with the Marketing Associates on campaign optimization, creative, and targeting.
• Manage and refine strategies for list growth initiatives, appointment-setting sequences, and evergreen content marketing funnels.
• Partner with the Graphic Designer to create compelling visual assets aligned with campaign goals.

Affiliate Marketing, Partnerships & Public Relations

• Oversee affiliate campaigns with major partners.
• Coordinate co-branded webinars, landing pages, email sequences, and lead attribution.
• Support PR and influencer outreach in collaboration with the Marketing Coordinator.
• Ensure press releases, social media, and earned media are aligned with company voice and goals.
• Track campaign KPIs such as CPL, CPA, and appointments generated.

Offline Brand Strategy & Visibility

• Oversee public visibility campaigns tied to Dominique Molina’s speaking engagements, media appearances, and awards.
• Develop full lifecycle campaigns around events (opt-in bonuses, drip sequences, conversion offers).
• Supervise podcast outreach and press strategies that support lead generation and authority building.

Data-Driven Insights & Reporting

• Build and maintain centralized dashboards that merge data from ad platforms, CRM tools (e.g., Keap, Zoom, Click Funnels, LeadPages, Elementor, Funnel Kit, Google Sheets, Acuity), and sales systems.
• Monitor CPA, CTR, conversion rates, and ROI across campaigns; identify trends and recommend optimizations.
• Deliver actionable insights to leadership through regular reporting and strategy reviews to shape campaign priorities and investment decisions

Creative Direction & Brand Stewardship

• Oversee the quality and consistency of all outward-facing creative, content, and brand assets.
• Collaborate closely with the Graphic Designer on visual branding for print, digital, and event materials.
• Review, approve, and improve all major marketing outputs (email campaigns, social ads, landing pages, etc.).

Cross-Functional Collaboration

• Work closely with the sales team to align promotional strategies, forecast demand, and track campaign impact on appointments and revenue.
• Liaise with the member services and operations teams to support live events, onboarding flows, and retention efforts.
• Manage vendor relationships with ad buyers, copywriters, CRM specialists, and dev support.

Qualifications

• 5 years of marketing experience, including at least 2 years in a marketing leadership role
• Demonstrated ability to drive growth through both online and offline marketing channels
• Fluency in CRM and marketing automation platforms (e.g., Keap/Infusionsoft, Ontraport, ClickFunnels)
• Strong experience managing paid media campaigns and tracking digital KPIs
• Proven ability to lead a team, collaborate cross-functionally, and manage complex campaign calendars
• Experience with strategic partnerships, affiliate marketing, and public relations campaigns is a plus