What are the responsibilities and job description for the Sales Director - Luxury Independent Living position at American House Senior Living Communities?
Sales Director – Luxury 55 Independent Living Community
American House Bonita Springs | Bonita Springs, Florida
Senior Living Sales Experience Preferred | Base Salary Incentive Opportunity | Full Benefits Package
Help Active Adults Discover Their Best Chapter Yet
American House Bonita Springs is seeking an experienced, relationship-focused Sales Director to lead occupancy growth in our premier 55 Independent Living community.
This role is ideal for a dynamic sales professional who is passionate about helping active older adults embrace a lifestyle centered on wellness, independence, connection, and purpose. The successful candidate will be energized by meeting new people, building meaningful relationships, and showcasing a community where residents thrive physically, socially, and emotionally.
Why American House Bonita Springs?
American House Bonita Springs offers far more than a place to live—it offers a vibrant, resort-style lifestyle designed for healthy, independent adults who want to make the most of every day.
Set across a beautifully landscaped campus featuring tranquil lakes and lush outdoor spaces, our community encourages residents to stay active, engaged, and connected through a variety of wellness-focused amenities and experiences.
Residents enjoy:
- Resort-style swimming pool and sundeck
- Scenic walking paths surrounding picturesque water features
- Outdoor gathering spaces and fireplaces
- Fitness, wellness, and healthy living programs
- Pickleball, social clubs, and recreational activities
- Outdoor dining and entertainment opportunities
- Vibrant resident-led activities and lifelong learning experiences
- Engaging social events that foster meaningful friendships and community connections
Our residents are active, independent individuals who value freedom, choice, and a lifestyle that supports healthy aging and personal fulfillment.
Position Summary
As Sales Director, you will serve as the ambassador of our community, helping prospective residents envision a lifestyle filled with opportunity, wellness, and connection. Through relationship building, consultative selling, and exceptional customer experiences, you will guide prospects through one of life's most important decisions.
Key Responsibilities
- Drive occupancy growth and revenue performance through effective lead management and sales execution.
- Conduct personalized tours that highlight the active, independent lifestyle available at American House.
- Build and maintain referral relationships with local professionals, healthcare providers, realtors, financial planners, and community organizations.
- Develop outreach strategies to connect with active adults throughout Southwest Florida.
- Create memorable first impressions and exceptional experiences for prospective residents and families.
- Maintain a strong sales pipeline utilizing CRM tools and best practices.
- Collaborate with community leadership to ensure seamless move-ins and resident satisfaction.
- Represent American House at networking events, wellness fairs, social gatherings, and community outreach opportunities.
Qualifications
- Proven success in sales, business development, or senior living sales.
- Experience in senior living, luxury hospitality, resort, real estate, healthcare, or lifestyle-focused sales preferred.
- Strong presentation and relationship-building skills.
- Passion for wellness, active aging, and helping older adults live their best lives.
- Self-motivated with the ability to work independently and exceed goals.
- Proficiency with CRM systems and sales reporting.
What We Offer
- Competitive base salary
- Lucrative incentive and commission opportunity
- Comprehensive benefits package
- Paid time off and holidays
- Professional growth and career advancement opportunities
- Supportive team culture and leadership
- Opportunity to make a meaningful impact every day
Join Our Team
If you're a high-energy sales professional who loves building relationships and helping active older adults discover a lifestyle focused on wellness, independence, and connection, we'd love to meet you.
Join American House Bonita Springs and help future residents discover a community where every day feels like a vacation and every chapter is filled with possibility.
Company Overview
Founded in 1979, American House Senior Living Communities’ vision is to provide high-quality housing for senior at a price affordable for retirees and their families. That vision of excellence has endured for nearly 40 years and expanded to serve residents at a number of senior housing communities. Our mission is to enrich the lives of those we serve, providing an environment that fosters meaningful relationships. Our vision is to be an innovative senior housing company that created sustainable excellence and stakeholder value, with an unparalleled commitment to passionate care provided by compassionate people.