Demo

Fitness Manager

American Family Fitness
American Family Fitness Salary
Richmond, VA Full Time
POSTED ON 4/2/2026
AVAILABLE BEFORE 6/1/2026

Objectives: Lead, manage, train, and develop fitness & personal training team members according to the companys Mission, Vision, Service Standards, and Business philosophy in order to continually provide optimal performance for net Personal Training Revenue and net member growth, retention, and club profitability. Manage all department-specific revenue and non-revenue performance and payroll budgets in order to maximize department effectiveness.

 

Reports to: General Manager & Director of Fitness (Regional)

 

Criteria:

At least one year of management experience and three years of Personal Training experience

NASM, CSCS, ACSM or NCCA accredited

CPR and AED Certification

Proficient oral, written, and technology communication (email/texting) skills

Knowledge of business software and Microsoft Windows/Office

 

As an AFF team member, responsibilities include, but are not limited to:

 

  • To Get & Keep Members.
  • Drive positive year over year Personal Training Revenue and achieve/exceed monthly goals.
  • Implement guidelines for establishing a safe and effective fitness program within the club.
  • Provide the highest quality customer service to all members by greeting them with a welcoming, friendly, energetic, and positive attitude at all times. Use members names as often as possible.
  • Ensure exceptional customer service by hiring, training, and maintaining a proactive, efficient, professional, and friendly team.
  • Set an example of professional behavior and exceptional customer service for all team members.
  • Embrace and follow the company guidelines outlined in the AFF Training and Policy Manuals, and any applicable department-specific team handbooks.
  • Respond to member concerns and/or comments in a timely and professional way.
  • Know the clubs emergency response protocol and be prepared to act. Exercise sound judgment with safety as
    a priority.
  • Schedule the team to provide appropriate coverage based on the needs established by the club/company leadership team.
  • Arrive to work 10 minutes early. Wear department-specific uniform.
  • Be a team player by contributing to both club and organizational goals.
  • Maintain open and honest communication with the leadership team and company personnel; partner together as fitness professionals. Respond within 24 hours to all time-sensitive email, text, and/or phone requests.
  • Develop, implement, and evaluate department goals on a regular basis in partnership with the GM and the company Regional Director.
  • Participate actively in all club, department, and company meetings. Inform the team and club members of developments, promotions, activities, and upcoming events within the club and throughout the organization.
  • Coach, teach, educate, and support the team to be successful in their roles and to meet the goals set in partnership with the GM and the Regional Director.
  • Provide ongoing feedback to the team and deliver performance reviews.
  • Communicate effectively with all team members.
  • Proactively engage with team members and coach toward success in their roles. Document progress and opportunities; use disciplinary action and/or terminate employment if necessary.
  • Hold regularly scheduled department meetings for ongoing training and information sharing. Submit the minutes of each meeting to the GM/AGM/Regional Director.
  • Accurately complete new hire paperwork and deliver to the GM so it can be submitted to corporate before placing a new team member on the schedule.
  • Schedule a prompt orientation for all new team members.
  • Schedule and conduct Fitness Consultations, Personal Training/Small Group/Team Training sessions and other member/guest programs.
  • Maintain current personnel records on the team, perform administrative duties, and complete required paperwork accurately and on time.
  • Use proper chain of command and ensure the team does the same.
  • Recruit and train all personal trainers and fitness staff to approved levels to achieve goals.
  • Effectively schedule all trainers and fitness staff to provide the highest quality service for the club members.
  • Conduct monthly PT sales meetings.
  • Integrate fitness programming and group exercise programs
  • Track Personal Trainers PT certifications.
  • Maintain established parameters for safety and cleanliness on the fitness floor.
  • Develop personal growth by attending seminars and conventions, expanding certifications, and through self-education.
  • Assist with pool-testing schedule.
  • Monitor and process all fitness staff payroll.
  • Perform daily walk-through of club and report any maintenance issues to appropriate person/tracking system.
  • Monitor and maintain maintenance log, inputting new maintenance issues daily.
  • Teach classes on an as-needed basis in accordance with standards, AFF parameters, and program direction set in partnership with the Regional Director; ensure instructor team does the same.
  • Align with company and industry guidelines for safe and effective exercise and always deliver appropriate modifications; ensure instructor team does the same.
  • Accurately enter all program attendance and club traffic data regularly in appropriate locations.
  • Partner with the clubs Director of Member Relations Director to update social media for the department.
  • Perform other duties as reasonably assigned.

Salary.com Estimation for Fitness Manager in Richmond, VA
$73,316 to $98,423
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