Senior Analyst - Digital Customer Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you’ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) is the leading provider of payments for corporations and businesses of all sizes globally. The US SME (Small Medium Enterprise) segment is the largest opportunity for growth in GCS and a key area of strategic focus and investment. The US SME Customer Marketing team deepens relationships with existing customers by offering powerful backing and financial support to Small & Middle Market businesses through the US SME distribution system (digital, phone & field sales).

The Senior Analyst, Digital Customer Marketing, will support the Senior Manager in developing and executing marketing strategies designed to nurture business accounts, generate leads, and drive engagement with our Sales/Account Development teams. This role involves complex campaign execution, quantitative analysis, and a deep understanding of how marketing capabilities can drive efficiency. They will collaborate closely with a variety of partners across the organization, including Sales, Analytics, Technology and Product. This is a great opportunity to contribute to a transformational strategy for the business.

Key Responsibilities:

• Proactively manage end-to-end campaign execution, in partnership with numerous stakeholders inclusive of advertising agency partners, sales, compliance, product, and technology.
• Manage all tracking and reporting for campaigns, including partnering with analytics teams for measurement readouts and sharing reporting updates with sales leadership teams.
• Proactively craft data-driven recommendations to optimize existing digital campaigns, or test into new areas/channels.
• Keep pulse on digital marketing, email and omni-channel trends and best practices to champion a modern, relevant experience for B2B customers.

Minimum Qualifications:

• 2 years of relevant work experience (Digital Marketing, Analytics/Reporting, Sales Enablement, and/or Lead Generation)
• Ability to synthesize data from multiple sources and derive insights
• Comfortable searching for opportunities to add value in white space
• Comfortable speaking/presenting to large audiences
• Superior attention to detail to ensure end to end flawless execution
• Ability to build relationships and partner with numerous cross-functional teams
• Proactive contributor, with ability to operate autonomously
• Proficient in MS PowerPoint/Excel (Salesforce Marketing Cloud a plus)
• Bachelor’s Degree Required

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Salary : $55,000 - $105,000