Sr Social Media Manager

Salary: $75k - $100kAbout UsAmerican Exchange Group is an industry leader in fashion accessory products and brand management. By facilitating distribution to major retailers internationally for their globally recognized brands, custom private label brands, and exclusive licensed brandsincluding footwear, tech wearables, watches, jewelry, handbags, fashion accessories, home, and beautyAmerican Exchange Group raises the bar by disrupting the status quo with value and quality, while staying at the forefront of trends.Joining American Exchange Group means being part of a dynamic and diverse team where your contributions drive real impactand where theres always room to grow. If you're looking to be part of a company that blends heritage with hustle, were excited to meet you.Visit our website at www.axnygroup.comPosition Overview:We are seeking an experienced and highly organized Senior Social Media Manager to lead and scale social media strategies across multiple lifestyle and fashion brands. This role is ideal for a creative thinker and relationship builder who can balance performance metrics with brand integrity. You'll be responsible for developing and executing organic social media programs, managing community engagement, and leading content planning aligned with seasonal priorities.Location:Onsite 5 days a week at our NYC HQKey Responsibilities:Own all organic social media strategy and execution across multiple brands (including content planning, caption writing, scheduling, posting, and community engagement)Scheduling finalized posts:assist with publishing approved content across platformsFirst draft content grid: Help with planning and building the initial version of the monthly content calendar.Story Planning:Build and manage monthly social content calendars that reflect brand messaging and seasonal prioritiesCollaborate with internal teams (creative, brand, ecomm, paid) to ensure cohesive messaging across platformsContent PlanningCollaborate cross-functionally with brand, creative, eCommerce, and paid teams to ensure cohesive messaging and maximize campaign impact.Generate creative ideas for social-first content, influencer activations, and emerging platform trends.ReportingMonthly Social Reporting: Help with pulling and compiling social performance data as we transition to a monthly reporting cadence.Weekly Social Reporting: Help pulling the grid/best-performing posts of the past weekOrganic Social Content SupportCaption Writing: First Draft captions for upcoming planned organic social postsPost Inspiration:Pulling trending content and competitive inspo that aligns with our aesthetic and could be tested in our feedsContent Assets: Upload all influencer/retouched content into Figma (or Plann) to make grid planning more seamless and centralized.Engaging with Community: Help monitor and engage with comments, tagged posts, DMs, and UGC across brand accounts to maintain a strong and responsive brand voice.4. TikTok Support -Video Uploads: Help uploading influencer and brand-created content to the Aerosoles TikTok platform, with proper captions, hashtags, and sound usage.Trend Monitoring: Keep an eye on trending TikTok formats and soundtracks that could be leveraged for timely brand posts.Community Management:Scheduling and Publishing: Help start a consistent publishing cadence againQualifications:57 years of experience in social media marketingpreferably in the fashion, beauty, or lifestyle space.Strong understanding of Instagram, TikTok, YouTube), and UGC strategy.Proven track record managing creator relationships, campaign execution, and content performance.Exceptional project management and organizational skills with the ability to manage multiple campaigns across brands and timelines.Proficient in Excel/Google Sheets; experience with Aspire, Plann, or similar influencer tools is a plus.Excellent written and verbal communication skills with attention to brand voice, tone, and content quality.A collaborative, self-starter mindset and a passion for building community-driven brand engagement.What We OfferComprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance401(k) Retirement Savings Plan with company matchGenerous Paid Time Off (PTO) and paid holidaysHalf Day Fridays with shortened hours during both Summer and Winter seasonsHealth Savings Account (HSA)Flexible Spending Account (FSA)Tax-free commuter benefitsExclusive employee merchandise discountsSalary: The anticipated base salary is $75k 100k annually. Actual compensation will be determined based on a variety of factors including, but not limited to, experience, skills, education, internal equity, and location.This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary. The compensation package is dependent on a number of factors, including, for example, experience, education, market data, and business needs.

Salary : $75,000 - $100,000