Exposition Center Sales Manager

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and G.I. Joe Laser Tag. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys R Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.

For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.

Key Objective(s):
The Exposition Center Sales Manager’s primary mission is to drive revenue growth by securing high-impact events, forging strategic partnerships, and maximizing the commercial potential of one of the region’s most dynamic venues. This position will lead the sales strategy and execution for trade shows, conventions, exhibitions, and large-scale activations—transforming leads into bookings and ideas into unforgettable experiences. Develop and execute long-term strategic plans for the Exposition Center aligned with American Dream’s brand and business goals.

Primary Responsibilities:

• Build and maintain a robust pipeline of prospects through proactive outreach, networking, and lead generation.
• Target high-potential clients through industry databases, trade publications, and networking platforms.
• Develop outreach campaigns (email, phone, in-person) to convert cold leads into active opportunities.
• Create customized proposals and presentations that align with client goals and showcase the value of the Exposition Center.
• Cultivate long-term relationships with event planners, producers, agencies, and brand partners to encourage repeat business.
• Establish referral partnerships with event planners, destination marketing organizations (DMOs), hotels, and tourism boards.
• Collaborate with third-party event producers and booking agents to expand reach and secure large-scale activations.
• Serve as the primary point of contact for key accounts, ensuring seamless communication and high client satisfaction.
• Conduct site tours and client meetings to convert interest into confirmed bookings
• Collaborate with marketing teams to develop promotional campaigns and sales collateral that support lead generation and conversion.
• Represent the Exposition Center at industry trade shows, networking events, and sales missions to increase visibility and attract new clients.
• Analyze sales performance metrics and booking trends to refine strategies and improve outcomes.
• Prepare regular sales forecasts, revenue reports, and pipeline updates for senior leadership.
• Collaborate with finance and operations teams to align sales goals with budget targets and capacity planning.

Desired Qualifications:

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field (Master’s a plus).
• 5 years of proven success in sales, business development, or event sales—preferably in convention centers, large venues, or hospitality.
• Demonstrated track record of meeting or exceeding group sales targets and revenue goals.
• Deep understanding of B2B sales cycles, lead generation, and client relationship management.
• Skilled in developing pricing strategies, negotiating contracts, and closing high-value deals.
• Proficiency with CRM systems (e.g., Salesforce) and sales performance tracking tools.
• Ability to work flexible hours, including evenings and weekends.

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law